Marketing Automation Specialist Lisboa

Marketing Automation Specialist
Lisboa
Lisboa, Lisboa, Portugal

JOB TITLE Senior Email Developer / Email Operations Lead

LOCATION Lisbon, Portugal

CONTRACT 12 month rolling contract

ABOUT ALGOMARKETING

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Algomarketing are experts at delivering programs and resourcing for strategic roles within Marketing teams. We are a global team of Marketing experts, spanning 30 countries across Asia Pacific, Americas, Africa, and Europe. Highly experienced in enterprise B2B Marketing, and specialised in technology and Saa
S.

Our team works collaboratively, with experience from the world's largest and most ambitious brands, including Google, Stripe, Workday, Worldpay, Accenture, ACI Worldwide, GSK, and Allianz.

We empower Marketers through Algorithmic Marketing, a data driven approach that delivers deeper insights, faster execution, and streamlined operations.

Visit our website to read more about us.

ABOUT CLIENT

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In collaboration with a household B2B Saa
S giant that is a household name, Algomarketing operates a Centre of Excellence (Co
E) based in Lisbon, Portugal. The Co
E drives best practice, innovation and scalable expertise.

OVERVIEW

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We are seeking a highly skilled Email Development & Operations specialist to join our EMEA marketing team supporting Google EMEA Ads Marketing Team. This role will act as technical and operational lead for the deployment of all email communications across the region, ensuring excellence in setup, testing, deployment, and optimization within Google’s internal email platform,

The EMEA Ads Marketing Team focuses on strategies and tactics to grow and retain Google Ads customers via regional campaigns and platforms, and across a variety of Google advertising products including Search, Display and You
Tube solutions.

You’ll play a pivotal role in translating marketing requirements into scalable, precise, and timely email executions, while driving innovation, automation, and workflow efficiency.

SCOPE AND DELIVERABLES

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Platform Mastery & Technical Leadership

• Responsible for full operational execution of email campaigns.
• Lead on upfront setup, testing, and provisioning of email campaigns.
• Partner with Google’s engineering and analytics teams to ensure correct signal setup, tracking, and data flow.
• Continuously explore and document automation and optimization opportunities, reducing manual effort and scaling email deployment processes.

Email Development & Deployment

• Develop, QA, and deploy
  - quality HTML email communications within platforms.
• Work with
  - existing templates and build new ones aligned with Google brand guidelines and localization frameworks.
• Ensure every email and version adheres to accessibility, responsive design, and testing standards.
• Collaborate with designers to ensure HTML limitations and design feasibility are considered early in the process.
• Manage audience integration, ensuring accurate segmentation, data usage, and privacy compliance for every send.

Audience Management & Data Integration

• Partner with data analysts to ensure accurate audience targeting and data structure integrity.
• Implement and validate audience rules within Gamma, ensuring correct deployment lists are used for each send.
• Understand audience hierarchy and segmentation logic (e. g. , role, region,
  - in preferences, event type).
• Ensure scalability in handling
  - layered audience frameworks (e. g. , practitioner, retailer,
  - up vs
  -
  - up users).

Testing, Learning, and Optimization

• Support Test & Learn strategies in partnership with strategy and analytics teams.
• Participate in defining A/B testing frameworks, data validation, and reporting back learnings for future optimization.
• Drive continuous improvement through insights into process efficiency, platform potential, and campaign performance.

Collaboration & Stakeholder Management

Work closely with:

• Google EMEA Marketing team (regional)
• Data & Analytics agency (for signal tracking and data audience structures)
• Internal Algomarketing strategy, operations, and creative teams.
• Serve as a consultative partner, not just an executor—advising on technical feasibility, scalability, and innovation opportunities.
• Contribute to workflow alignment between regional and global email operations, ensuring cohesion in design, branding, and cadence.

REQUIREMENTS

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• 6+ years of experience in email development and operations within
  - scale marketing organizations.
• Background in email marketing, or marketing automation delivery.
• Proven experience in email campaign development using HTML, CSS, and dynamic content logic.
• Familiarity with enterprise-level email platforms and ability to adapt to and master new proprietary tools quickly (experience with Gamma or GNP advantageous).
• Experience working with data integrations, including audience segmentation, personalization, and tagging frameworks.
• Strong understanding of email QA processes, responsive frameworks, and deliverability considerations.
• Strong understanding of audience targeting, segmentation, and data hygiene principles.
• Ability to identify process inefficiencies and propose automation or workflow enhancements.
• Skilled in testing methodologies, data validation, and process documentation.

SOFT SKILLS

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• Exceptional attention to detail and commitment to
  - free deployments.
• Excellent communication and collaboration skills across technical and
  - technical stakeholders.
• Highly organized, comfortable managing multiple concurrent projects and priorities.
• Curious, proactive, and passionate about process optimization and innovation.