Marketing Budget and Performance Specialist Lisboa

Marketing Budget and Performance Specialist
Lisboa
Lisboa, Lisboa, Portugal

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We invite you to take the next step in your career journey and apply. Thank you for being a part of Fujitsu. We look forward to growing together toward a brighter future.

Job Purpose

This role is part of the Business Management and Transformation Division within the Global Marketing Unit, which is responsible for driving, standardizing, optimizing, and automating global marketing budget processes and KPI frameworks to enhance business efficiency and maximize ROI.

As Marketing Budget and Performance Specialist, you will support regional marketing teams in managing budgets, monitoring spending, tracking performance, and ensuring adherence to global standards. You’ll work closely with stakeholders across Marketing Heads, Marketing Teams, Finance, and Procurement, providing
- line support, proactively identifying and resolving challenges, and helping to improve cost transparency, streamline processes, and deliver actionable insights through reporting and analysis.

The ideal candidate will be highly organized, with strong analytical,
- solving, and
- making skills. You should be proactive in troubleshooting and process optimization, with excellent project management abilities to prioritize and multitask in a
- paced environment. Strong communication and
- building skills are essential for conveying complex financial information to
- financial stakeholders and collaborating across departments to drive success.

Key Accountabilities

Stakeholder Management: Participates proactively in marketing strategic discussions and negotiations. Supports stakeholders needs related to budget and KPIs, while leading them through the processes.

Budget Management: Supports regional marketing teams (country level) with budget management and cost control, including forecasting, allocation, planning, PO creation and vendor management, ensuring financial reconciliation and adherence with defined guidelines and processes.

Troubleshooting & Support: Acts as the first point of contact for marketing stakeholders, providing timely and effective
- line support for incident resolution, especially related to budgeting tools (MRM and MPM), to maintain operational efficiency.

Regional Liaison: Proactively liaises Marketing Heads, Marketing Teams, Finance and Procurement on budget/cost related topics to ensure business continuity, anticipate and resolve operational issues.

Reporting and Analytics: Generates and presents comprehensive reports and dashboards on budget performance to senior management, deriving actionable insights to inform
- making and optimize budget performance and efficiency.

Process Optimization: Proactively identifies bottlenecks and inefficiencies in budget processes and collaborates with the Process Engineering team to implement solutions that improve operational efficiency, reduce costs, and enhance stakeholder satisfaction.

Marketing Performance Management: Responsible for measuring, reporting, and analyzing key performance indicators (KPIs), with a strong focus on marketing ROI, providing actionable insights by identifying trends and performance gaps to optimize marketing effectiveness and support strategic decisions.

Reporting line and key related parties

Business Management & Transformation Director

Regional Marketing Heads

Country Marketing Heads

Marketing Managers

Country Finance Controllers

Procurement

Scope of Accountability

International (multi-region/country)

Internal & external stakeholders

Desired Experience & Knowledge

Bachelor’s degree in Business, Finance, Marketing, or related field (advanced degree is a plus)

3+ years of experience in budget management, financial planning, or performance analysis, ideally within a marketing or commercial environment

Solid understanding of financial accounting principles and marketing budgeting processes, including forecasting, allocation, planning, spend tracking, and cost recovery.

Proven experience with budget and financial data analysis and reporting

Advanced knowledge in Microsoft Excel

Proficiency in Microsoft Office Suite (Power
Point, Word and Share
Point)

Excellent / fluent verbal & written communication skills (English)

Proven experience working with budgeting tools (preferable)

Financial and ERP software experience, like SAP (preferable)

Proficiency in data visualization tools, like Power BI, Tableau, Qlik Sense (preferable)

AI, RPA and Automation tools experience, like Power Automate (preferable)

Project management software experience, like Asana (preferable)

Proven experience with marketing KPIs analysis and reporting (preferable)

Proficiency in CRM systems (Salesforce) and marketing automation tools (Pardot) (preferable)

Experience in ROMI/m
ROI measurement (preferable)

Highly organized, with attention to detail

Excellent analytical,
- solving, and
- making skills

Strong troubleshooting and incident resolution skills

Proactive seeking for solutions and process optimizations

Excellent project and task management skills with the ability to prioritize, multitask, and meet deadlines in a
- paced environment

Strong communication and presentation skills, with the ability to convey complex financial information to
- financial stakeholders

Focus on stakeholder experience and understand marketing business strategy

Strong
- building skills, with the ability to collaborate across internal departments and leadership teams

Strong written and verbal skills; ability to summarize the most crucial information

Preferred time zone: Lisbon/London

Preferred location: Portugal

Core Competencies

Behavioural Competencies

Collaboration and teamwork

Stakeholders focus and support

Communication and interpersonal skills

Problem-solving and analytical thinking

Proactivity and initiative

Organization and prioritization

Adaptability and flexibility

Professional Competencies

Budget management and financial acumen

Stakeholder management & communication

Process guidance and operational efficiency

Data analysis and performance reporting

Problem solving & continuous improvement

Marketing metrics

Marketing and Sales funnel

International awareness

Presentations skills

We are committed to equality of opportunity for all and to offer

Competitive salary;

Remote work;

Employment directly with Fujitsu with permanent contract;

Work life balance and 25 annual leave days;

Life insurance and Private health insurance extensive to children for free and since first day of employment;

International career in a dynamic and enthusiastic environment;

Training and internal career progression plan upon hiring;

Several discounts available with our partners;

The chance to get involved in our Social Responsibility program and participate in several initiatives with focus on
- being, diversity and inclusion, environment and our community;

. . . And much more!

At Fujitsu, we are committed to creating a diverse and inclusive workplace where everyone feels valued and respected. We believe that diversity and inclusion are essential to our success, and we are committed to creating an environment where all employees can thrive.

We promote diversity, equal opportunity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, gender identity or expression, genetic information, veteran status, or any other characteristic protected by applicable law.

We believe that everyone has something to contribute, and we are committed to creating a workplace where everyone can reach their full potential.