Marketing Business Partner (Maternity Cover) | Porto | IR: 370 Porto

Overview

Marketing Business Partner (Maternity Cover) | Porto | IR: 370

Full-time • Marketing • Portugal

Do you want to work for a company with a meaningful Purpose? Are you a marketing professional passionate about animals and excited to contribute to a global organization?

Improve Veterinary Education is the world’s leading provider of veterinary CPD and postgraduate qualifications, empowering veterinary professionals to build skills and confidence to deliver compassionate animal care.

We are looking for an experienced Marketing Business Partner to join our
- performing team, supporting multiple markets globally and owning key global marketing projects. This role is a maternity cover position for 9 months.

Maternity Cover - Based in Porto

As a Marketing Business Partner, you will play a pivotal role in driving growth in various markets while leading global marketing initiatives. This position requires strategic,
- driven thinking, a strong sense of ownership for project results, and the ability to work effectively across diverse markets.

This role calls for someone with commercial acumen, exceptional communication skills, and a proactive,
- focused mindset to deliver impactful results.

Responsibilities

• Develop and Execute Marketing Strategies: Create comprehensive marketing plans aligned with global objectives to drive brand awareness, customer acquisition, and retention across markets.
• Lead Regional and Global Projects: Own the development, implementation, and results of global marketing initiatives, ensuring alignment with strategic priorities and achieving measurable outcomes.
• Market Research and Customer Insights: Conduct research to identify trends, target audience preferences, and competitive landscapes. Engage with customers through events, feedback sessions, and courses to refine strategies.
• Adapt Campaigns for Local Markets: Tailor global campaigns to meet local market needs while maintaining alignment with core brand messages and business priorities.
• Liaise with official and corporate partners to establish and grow partnership marketing initiatives.
• Integrated Campaign Management: Plan and implement
  - channel marketing campaigns, including digital, events, PR activities and partnerships, ensuring timely and effective execution.
• Stakeholder Collaboration: Partner with the internal and external teams to align efforts, drive lead generation, and optimize conversion strategies.
• Performance Analysis: Use
  - driven insights to monitor campaign performance, sharing regular reports with key stakeholders, and optimizing strategies for maximum ROI.
• Managing a relationship with external agency to ensure an efficient social media strategy and implementation.
• Budget Management: Allocate resources efficiently, ensuring effective use of budgets to achieve marketing objectives.

Qualifications

• Bachelor’s/Master’s degree in Marketing or related field.
• 3+ years of experience, including proven success in lead generation and inbound marketing.
• Strong understanding of digital marketing, content strategies, and automation tools.
• Experience leading and executing marketing initiatives in diverse market contexts.
• Proficient in leveraging data insights for
  - making and campaign optimization.
• Excellent stakeholder management and collaboration skills.
• Experience in institutional or corporate communications, including managing internal and external messaging.
• Project management expertise with a track record of delivering measurable results.
• Languages: Fluent in written and spoken English. Additional proficiency in French, German, or Spanish is a strong advantage.
• Ownership-Driven: Results-oriented with a strong sense of accountability for the success of projects and initiatives.
• Commercially Focused: Able to align marketing strategies with business goals and deliver impactful outcomes.
• Global Perspective: Cultural sensitivity and adaptability to navigate and align with various market dynamics.
• Creative and Proactive: Passionate about innovation, with a
  - solving mindset and eagerness to stay ahead of marketing trends.

Benefits

• Annual Leave Entitlement: 23 days plus public holidays, plus additional service dates after 3 years one additional holiday, and after 10 years one additional holiday, to a maximum of 25.
• Additional Leave: Office closures annually for the afternoon on Christmas Eve and New Year’s Eve. Company-paid leave for these periods.
• Weekly Hours: 40
• Location: Central city location (Porto) near public transportation. Office-based role but hybrid working available — usually 3 days in the office and 2 days from home.
• Annual Bonus: Discretionary Annual Bonus
• Medical Insurance: Staff have the option to purchase medical insurance at reduced company rate.
• EAP: Employee Assistance Program (Globally available)
• Benefits Portal: We use 'Coverflex' for allowances and access to discounted shopping and entertainment options.
• Short walk to the Metro
• Full training provided
• Free tea and coffee
• Great team spirit in the office and comfortable office environment
• Multi-cultural team and colleagues based globally.