Marketing Data & Segmentation Manager Estoril, PT São Domingos de Rana

Tungsten Automation is seeking a highly motivated and
- oriented Marketing Data & Segmentation Manager to join our marketing team. This role will be responsible for owning database health, driving accurate segmentation, ensuring compliance with global data regulations, and enabling
- driven campaign execution and insights across Eloqua and Salesforce. This role is critical in ensuring our marketing efforts are efficient, targeted, and effective.

Key Responsibilities

-Monitor and maintain the integrity, accuracy, and completeness of marketing databases.

-Regularly perform data cleansing, deduplication, and enrichment activities.

-Develop and implement procedures for data quality assurance.

-Analyze current data management processes and identify areas for improvement.

-Implement best practices for data collection, storage, and retrieval.

-Collaborate with IT and other departments to streamline data workflows.

-Design and maintain Eloqua segmentation frameworks for
- based, tiered, and GDPR-compliant campaign targeting

-Work closely with the marketing team to tailor campaigns to specific segments.

-Ensure compliance with data protection regulations such as GDPR, CCPA, and other relevant laws.

-Implement and maintain data security measures to protect sensitive information.

oGenerate regular reports on database health, campaign performance, and segmentation effectiveness.

oProvide insights and recommendations based on data analysis to inform marketing strategies.

-Support
- hoc data requests and projects as needed.

While the job description describes what is anticipated as the requirements of the position, the job requirements are subject to change based upon any changing needs and requirements of the business.