Marketing Data Analyst

Marketing Data Analyst
Lisboa
Lisboa, Lisboa, Portugal

Marketing Analyst / Events Audience & Data Operations Analyst

Location: Lisbon, Portugal

Contract Type: 12-month rolling contract

About the Client

In partnership with a leading global B2B Saa
S brand , Algo
Marketing operates a Centre of Excellence (Co
E) based in Lisbon, Portugal.

Role Overview

We’re seeking an Events Audience & Data Operations Analyst to manage data operations, tooling, and analytics for
- profile marketing events and executive programs.

You’ll own the full event data lifecycle — from nomination and invitation through to registration, attendance, and
- event reporting.

This includes managing integrations between booking tools and RSVP platforms, resolving identities across data sources, and maintaining a single source of truth for audience data.

You’ll deliver
- time dashboards , respond to
- hoc stakeholder requests , and ensure
- day event reporting accuracy.

Key Responsibilities

Campaign Tracking & Reporting

Maintain data accuracy and eliminate duplication across systems.

Conduct regular QA audits and align with Co
E data standards.

Generate insights and metrics to support
- making.

Validate pipelines and reporting accuracy across campaign touchpoints.

Deliver summaries and insights for leadership and planning sessions.

Data Integration, QA & Identity Resolution

Manage data stitching across booking tools, CRM, partner lists, and scanner data.

Define matching logic, validation protocols, and fallback hierarchies.

Conduct audits to ensure data completeness and integrity.

Apply analytical rigor to surface actionable event insights.

Measurement, Dashboards & Reporting

Build and manage daily dashboards for Sales and Leadership.

Deliver
- hoc analyses for business reviews.

Perform
- event reconciliation and KPI reporting.

Support regional and global performance reviews with timely metrics.

Live Event Data Operations

Provide
- time monitoring and troubleshooting for virtual/hybrid events.

Coordinate with vendors to ensure data accuracy.

Finalize attendance and performance figures within 24 hours of event close.

Governance, Collaboration & Process Improvement

Act as the DACH event data lead , coordinating syncs and operational updates.

Collaborate across Marketing, Sales, Comms, and Analytics teams.

Document workflows and schemas for transparency.

Identify automation opportunities to improve efficiency.

Uphold governance standards and Co
E alignment.

Requirements

5+ years of experience in marketing analytics , CRM performance , or campaign measurement.

Proficiency with data visualization tools (Looker Studio, Tableau, Power BI).

Strong knowledge of analytics and tracking tools (Google Analytics, Tag Manager).

Familiarity with SQL or other query tools.

Understanding of email performance metrics , attribution , and engagement funnels.

Experience with CRM segmentation and targeting logic.

Skilled in data storytelling and
- level reporting.

Why Join Algo
Marketing?

Work in a global,
- driven marketing organization serving Fortune 500 clients.

Collaborate with
- class B2B marketing experts.

Be part of a growing Centre of Excellence driving innovation in marketing operations.

Gain exposure to
- edge marketing technology and analytics platforms.