Marketing Data Analyst

Marketing Data Analyst
Porto
Porto, Porto District, Portugal

Marketing Data Analyst

Location: Lisbon, Portugal

Contract Type: 12-month rolling contract working 20 hours a week, 2 times in Lisbon office

About Algo
Marketing

Algo
Marketing is a global team of marketing experts operating across 30+ countries in Asia Pacific, the Americas, Africa, and Europe. We specialize in enterprise B2B marketing, particularly within the technology and Saa
S sectors.

Our expertise lies in delivering strategic marketing programs and resourcing solutions for large, complex organizations. We combine deep marketing experience with advanced
- driven methodologies — what we call Algorithmic Marketing — to help clients achieve faster insights, greater efficiency, and operational excellence.

About the Client

In partnership with a leading global B2B Saa
S brand, Algo
Marketing operates a Centre of Excellence (Co
E) based in Lisbon, Portugal. This hub drives marketing best practices, innovation, and scalable operational excellence across EMEA.

Role Overview

We’re looking for an Events Audience & Data Operations Analyst to manage data operations, tooling, and analytics for
- profile marketing events and executive programs.

You’ll own the full event data lifecycle — from nomination and invitation through to registration, attendance, and
- event reporting. This includes managing integrations between internal booking tools and external RSVP platforms, resolving identities across multiple data sources, and maintaining a single source of truth for all audience data.

You’ll deliver
- time dashboards, respond to
- hoc stakeholder requests, and ensure accurate
- day reporting after key events.

This role is part of the Lisbon Co
E, serving the DACH region.

Note: No
- site event attendance is required. All live support is managed remotely.

Key Responsibilities

Campaign Tracking & Reporting

• Maintain data accuracy and eliminate duplication across internal and external systems.

• Conduct regular QA audits and ensure alignment with Co
  E data quality standards.

• Generate insights and performance metrics to support
  - making.

• Validate data pipelines and reporting accuracy across campaign touchpoints.

• Deliver ongoing summaries and insights for leadership and planning sessions.

Data Integration, QA & Identity Resolution

• Manage data stitching across multiple sources (booking tools, CRM, partner lists, scanner data).

• Define matching logic, validation protocols, and fallback hierarchies.

• Conduct audits to ensure data completeness and integrity.

• Apply analytical rigor to surface actionable event insights.

Measurement, Dashboards & Reporting

• Build and manage daily dashboards for Sales and Leadership to track registration and attendance.

• Deliver
  - hoc insights and
  - based analyses for business reviews.

• Perform
  - event reconciliation and prepare verified KPI reporting.

• Support regional and global performance reviews with timely metrics.

Live Event Data Operations

• Provide
  - time monitoring and troubleshooting for virtual and hybrid events.

• Coordinate with vendors to ensure scanner and accreditation data accuracy.

• Finalize attendance and performance figures within 24 hours of event close.

Governance, Collaboration & Process Improvement

• Act as the DACH event data lead, coordinating
  - weekly syncs and daily operational updates.

• Collaborate with stakeholders across Marketing, Sales, Comms, and Analytics.

• Document workflows, tools, and schemas for
  - team visibility.

• Identify automation and standardization opportunities to improve efficiency.

• Uphold governance standards and maintain alignment with Co
  E frameworks.

Requirements

• 3+ years of experience in marketing analytics, CRM performance, or campaign measurement.

• Proficiency with data visualization tools (e. g. , Looker Studio, Tableau, Power BI).

• Strong knowledge of analytics and tracking tools (e. g. , Google Analytics, Tag Manager).

• Familiarity with SQL or query tools for audience and performance data.

• Understanding of email performance metrics, attribution, and engagement funnels.

• Experience with CRM segmentation and targeting logic.

• Skilled in data storytelling — translating insights into actionable recommendations.

• Comfortable preparing
  - level reports and summaries.