Marketing Executive Braga

Marketing Executive
Braga
Braga, Braga, Portugal

Mission:

The Marketing Executive is responsible for planning and executing marketing strategies that support brand visibility, customer engagement, and business growth. This role plays a key part in driving online and offline campaigns, managing content, and supporting the development of innovative marketing initiatives aligned with the company’s objectives.

Responsibilities:

Support the planning and implementation of the hotel’s marketing strategy, aligned with the YOTEL brand.

Manage and create local content for digital platforms,

Monitor and report on the performance of campaigns (using Google Analytics, Meta Insights, etc. ), identifying areas for optimization.

Collaborate with external partners (e. g. influencers, local businesses, tourism boards) to actively promote the hotel and events.

Coordinate
- site photography, videography, and other brand assets with central marketing and creative teams.

Ensure brand consistency in all communications and signage on property.

Maintain an
-
- date database of local media, influencers, and partners.

Stay current on local trends, competitors, and market dynamics.

Qualifications:

Degree in Marketing, Communication, Hospitality, or related field.

1-3 years of experience in a marketing or communications role, preferably in hospitality, lifestyle, or travel industries.

Understanding of digital marketing tools and platforms.

Creative mindset with great copywriting and content creation skills.

Comfortable working independently and in a
- paced environment.

Fluent in English and Portuguese (written and spoken).

Knowledge of design tools (e. g. Canva, Adobe Suite) is a plus.

Work Environment:

This role is based on a 100%
- site work model as company policy.

May require occasional travel for events or promotional activities.