Marketing Executive Porto

Marketing Executive
Porto
Porto, Porto, Portugal

Mission:

The Marketing Executive is responsible for planning and executing marketing strategies that support brand visibility, customer engagement, and business growth. This role plays a key part in driving online and offline campaigns, managing content, and supporting the development of innovative marketing initiatives aligned with the company’s objectives.

Responsibilities:

• Support the planning and implementation of the hotel’s marketing strategy, aligned with the YOTEL brand.
• Manage and create local content for digital platforms,
• Monitor and report on the performance of campaigns (using Google Analytics, Meta Insights, etc. ), identifying areas for optimization.
• Collaborate with external partners (e. g. influencers, local businesses, tourism boards) to actively promote the hotel and events.
• Coordinate
  - site photography, videography, and other brand assets with central marketing and creative teams.
• Ensure brand consistency in all communications and signage on property.
• Maintain an
  -
  - date database of local media, influencers, and partners.
• Stay current on local trends, competitors, and market dynamics.

Qualifications:

• Degree in Marketing, Communication, Hospitality, or related field.
• 1-3 years of experience in a marketing or communications role, preferably in hospitality, lifestyle, or travel industries.
• Understanding of digital marketing tools and platforms.
• Creative mindset with great copywriting and content creation skills.
• Comfortable working independently and in a
  - paced environment.
• Fluent in English and Portuguese (written and spoken).
• Knowledge of design tools (e. g. Canva, Adobe Suite) is a plus.

Work Environment:

• This role is based on a 100%
  - site work model as company policy.
• May require occasional travel for events or promotional activities.