Marketing Lead

Marketing Lead
Viseu
Viseu, Viseu District, Portugal

Marketing Lead will lead and execute the company's marketing strategy, with a strong
- on focus on email marketing, marketing automation, and social media management. This role is responsible for driving brand awareness, customer engagement, and lead generation through digital channels, while also overseeing overall marketing performance and strategy.

Key Responsibilities

Email Marketing & Automation

• Create, design, and manage email campaigns using Mailchimp
• Build and optimize marketing automations, customer journeys, and drip campaigns
• Manage audience segmentation, personalization, and A/B testing
• Monitor email performance metrics (open rates, CTR, conversions) and optimize accordingly
• Social Media Management with ability to create unique personalized content including videos where they will be the focus in the video promoting the product.
• Develop and execute the company's social media strategy across relevant platforms
• Create, schedule, and publish content
• Manage community engagement, comments, and direct messages
• Track social media performance and growth metrics

Marketing Strategy & Execution

• Develop and implement integrated marketing strategies aligned with business goals
• Plan and execute digital campaigns across email, social, and content channels
• Ensure consistent brand messaging and visual identity
• Support sales and customer engagement initiatives

Analytics & Performance

• Set KPIs and track campaign performance across email and social channels
• Analyze customer behavior and marketing data to improve engagement and ROI
• Provide regular performance reports and insights to leadership

Leadership & Collaboration

• Collaborate with sales, product, and leadership teams
• Manage the marketing budget and resource allocation

Required Qualifications

• Bachelor's degree in Marketing, Business, or related field
• 2–7+ years of marketing experience, including
  - on graphic design & digital marketing
• Proven experience with Mailchimp, including email creation and automations
• Strong experience managing social media platforms and content calendars
• Solid understanding of digital marketing analytics and reporting