Marketing Lead Specialist (They/She/He) Porto

Marketing Lead Specialist (They/She/He)
Porto
Porto, Porto District, Portugal

About Platform
E Group

Platform
E Group consists of Platform
E- B2B software solution and our
- house B2C cult footwear brand SWEAR London.

Platform
E

Platform
E is a B2B solution embedded in key
- commerce platforms and retail POS products. In addition to this, we provide software solutions for supply chain tracking and reporting.

Our mission is to empower brands, retailers, and creators with
- edge
- first
-
- order solutions that elevate customer experiences, optimise inventory, and drive profitable growth.

SWEAR

SWEAR London is an exclusively
-
- order brand, operating on a
-
- order principle. As the brand doesn't hold
- made shoes, we manage to minimize material waste.

Your mission

As a Marketing Lead Specialist, you will be responsible for:

Platform
E B2B Marketing (Primary Function)

• Developing and executing marketing strategies that drive brand awareness, lead generation, and customer acquisition.
• This role requires a blend of creative thinking, strategic planning, and analytical skills.
• We're seeking a
  - on, driven person with a genuine passion for diving into brand trends.

General Responsibilities

Marketing & Growth Strategy

• Strong expertise in Go-To-Market (GTM) strategy execution and business development.
• Lead generation & demand generation using organic and paid channels.
• Experience with brand positioning and messaging in a competitive landscape.
• Digital marketing strategy, including paid and organic growth strategies.

Performance & Data Analytics

• Proficiency in Google Analytics, Google Search Console, Google Ads, Ahrefs, Tik
  Tok, Linked
  In and Meta.
• Data-driven
  - making with strong Excel or Google Sheets skills.
• Knowledge of creating marketing KPIs.
• Experience in lead tracking and analysis via Google Tag Manager.

CRM & Lead Management

• Hands-on experience with Apollo, Hub
  Spot, and CRM platforms.
• Ability to create, manage, and optimize lead pipelines for B2B sales.
• Experience with ABM campaigns.

Website & Platform Management

• Experience managing Webflow websites (or willingness to learn).
• Basic understanding of WIX or similar CMS for website updates.
• Experience with
  - commerce platforms & online marketplaces.

Content & Creative Strategy

• Experience creating sales & product enablement presentations using Canva or Power
  Point.
• Strong copywriting skills for website, email, and ad content.
• Understanding of social media engagement strategies.

What you’ll bring to the team

• Bachelor's degree in marketing, business, or a related field B2C and B2B Saa
  S experience (>2 years)
• Excellent communication and interpersonal skills.
• Creative and strategic thinker with a
  - driven mindset.
• Ability to work in a
  - paced and dynamic environment.
• Fluently in English.
• An empathetic, inclusive and curious attitude.

Nice to Have

Technical & Automation Skills

• Familiarity with Google Apps Script for automation.
• Basic Python and web scraping knowledge for data enrichment.
• Comfort using Terminal for data processing and workflow automation.

If you’re passionate about building impactful strategies and eager to learn and grow with us, we’d love to meet you!

We believe driven talent deserves:

Bulletproof healthcare insurance.

Free Gym membership.

Stock options plan.

Hybrid working model (3 days at the office in Porto and 2 days remote).