Marketing Manager Loures

Overview

UNICEF is the world’s leading children’s rights organization, working for children in 190 countries to save lives, defend rights, and help fulfill their potential. We are funded entirely by voluntary contributions and are committed to making a lasting difference for children.

Job Purpose

As Marketing Manager at UNICEF Portugal, you will lead and implement integrated marketing strategies to strengthen UNICEF’s brand, expand public engagement, and support organizational strategy and growth. This role covers digital and traditional marketing, customer intelligence, content creation, and product innovation. A strong focus will be placed on understanding audiences, segmenting them effectively, and creating highly targeted campaigns that drive awareness, engagement, reputation and support for UNICEF’s mission.

Key Responsibilities

Strategic Development

• Define and implement integrated marketing strategies to promote UNICEF’s mission and objectives across digital and traditional channels.
• Identify opportunities to strengthen brand awareness, public engagement, and supporter journeys, while supporting organizational priorities.

Campaigns & Innovation

• Lead multichannel campaigns (digital, media, events, emergencies), ensuring they are
  - driven, innovative, and impactful.
• Coordinate appeals and donor journeys, ensuring tailored approaches for different audiences.
• Develop new approaches and products to broaden UNICEF’s reach and engagement.

Audience Intelligence & Insights

• Build a deep understanding of audiences and donor segments through data and market research.
• Apply insights to guide segmentation, personalization, and campaign optimization.

Content & Digital Marketing

• Oversee content creation and ensure strong, inspiring narratives across all platforms.
• Coordinate digital marketing initiatives (Google Ads, Meta Ads, You
  Tube,
  - commerce) and optimize performance in real time.

Analysis & Reporting

• Define KPIs, track performance, and produce clear reports with actionable recommendations.
• Ensure robust use of tools and dashboards to support
  - based decisions.
• Stay up to date on industry trends and best practices to ensure competitiveness and innovation.

Team Leadership & Collaboration

• Lead and motivate a multidisciplinary team, fostering creativity and results.
• Collaborate closely with different UNICEF departments to ensure strategic alignment and message consistency.

Qualifications and Competencies of a Successful Candidate

WHO YOU ARE

• A strategic and creative leader with a holistic view of marketing.
• Passionate about brand building, audience engagement, and consumer insights.
• A strong collaborator who motivates teams and aligns diverse stakeholders.
• Analytical, innovative, and results-oriented, with a strong commitment to UNICEF’s mission.

YOUR SKILLS & EXPERIENCE

• Degree in Business, Economics, or Marketing.
• Solid experience (10+ years) leading marketing initiatives, with a focus on multichannel strategies and audience segmentation.
• Advanced knowledge of customer intelligence, data analysis, and consumer behavior.
• Strong experience in both digital marketing (SEO, SEM) and traditional channels (TV, radio, press, outdoor).
• Proven ability to design targeted campaigns for segmented audiences.
• Excellent analytical, communication, and team management skills
• Native proficiency in Portuguese and full professional proficiency in English are essential.

What We Offer

• Hybrid work model with flexibility.
• A sustainable office environment.
• Additional vacation days and a special day off for your birthday.
• Flexible afternoons for family time.
• Fresh fruit in the office.
• Health insurance.
• A dynamic,
  - driven culture with opportunities for professional growth.

Values

UNICEF’s work is guided by the values of Care, Respect, Trust, Integrity, Accountability, and Sustainability. We are committed to upholding these values in all that we do.

UNICEF has a
- tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will undergo rigorous reference and background checks and will be expected to adhere to these standards and principles.

How to Apply

If you are passionate about this opportunity and meet the qualifications, please send your motivational letter and resume to recrutamento@unicef. pt with the reference MKTM-2025, until 15/10/2024. Selected candidates will be contacted within three weeks.

(*) Candidates who do not submit a motivational letter will not be considered.