Marketing Specialist (M/F) Lisboa

Marketing Specialist (M/F)
Lisboa
Lisboa, Lisboa, Portugal

Our client is a prestigious Pharmaceutical Group

Offer Description

Location

Portugal

Reports To Marketing

Associated Director

Job Purpose

Coordinate the Portugal MKT strategy working in
- functional way with the rest of departments.

Key Duties and Responsibilities

Portfolio Strategy

- Analyze market sales data to identify trends and competitive dynamics.

- Define the patient journey to guide strategic planning and material development.

- Collaborate on ad hoc projects such as congresses and educational initiatives (e. G. , Living Materials).

- Gather insights from the field to create innovative materials for sales representatives.

- Manage the full lifecycle of promotional materials, from approval to distribution.

Franchise Projects & Initiatives

- Lead the development and execution of
- and
- term marketing plans across multiple franchises, including new product launches (e. G. , Osteoporosis) and support for mature products.

- Contribute to strengthening omnichannel leadership through innovative ideas and programs.

- Coordinate and manage the marketing budget, overseeing the full process from purchase orders to payments.

- Represent Portugal in global communications and conference calls, sharing local needs and best practices.

KOLs and Scientific Societies Engagement

- Define and implement a local engagement plan for Key Opinion Leaders (KOLs), based on segmentation and targeting.

- Enhance customer experience using the ladder of adoption framework;

identify rising stars and consolidate relationships with established advocates.

- Act as the primary contact for scientific societies and patient associations. Digital Marketing & Analytics

- Develop and execute digital marketing campaigns across channels (e. G. , email, social media, SEO/SEM).

- Monitor and analyze campaign performance using analytics tools to optimize engagement and ROI.

- Ensure digital content aligns with brand strategy and customer needs.

Cross-functional Collaboration

- Work closely with Sales, Medical, Regulatory, and Market Access teams to ensure alignment and effective execution of marketing strategies.

- Serve as a key liaison between local and regional/global teams to ensure consistency and local relevance.

Market Research & Competitive Intelligence

- Conduct market research to identify customer needs, market trends, and competitor strategies.

- Translate insights into actionable marketing strategies and tactics that drive business growth.

Compliance

- Ensure adherence to the our Cliente Code of Conduct and Standard Operating Procedures (SOPs).

- Maintain compliance with Portuguese laws and regulations, requiring solid knowledge of local regulatory frameworks.

Minimum Education & Experience Requirements

- Bachelor’s degree in Marketing, Business, Life Sciences, Pharmacy, or a related field (required).

- Master’s degree in Marketing, Pharmaceutical Management, or Healthcare (preferred but not mandatory).

- Minimum 2 years of experience in marketing, ideally within the pharmaceutical or healthcare industry.

- Fluency in Portuguese (required) and proficiency in English (written and spoken).

- Proficient in Microsoft Office and familiar with CRM or marketing automation tools.

- Strong analytical skills with the ability to interpret market data and trends.

- Proactive and
- on, with a strong personal drive and ownership mindset.

- Results-oriented, focused, and capable of managing multiple priorities.

- Innovation-driven, with a passion for continuous improvement and creative
- solving.

- Team-oriented, with excellent collaboration skills across departments.

- Excellent communication skills, both verbal and written.

- Knowledge of Portuguese pharmaceutical regulations and compliance standards is a strong

advantage.