Marketing Specialist Lisboa

Marketing Specialist
Lisboa
Lisboa, Lisboa, Portugal

We are looking for a highly motivated and
- driven Marketing Specialist to join our team at Syone. This is an excellent opportunity to work in a
- paced environment and contribute to the growth of our company.

What you'll do:

• Help develop and execute effective marketing strategies, campaigns, and programs to drive brand awareness and lead generation;
• Act as inside sales person, collaborating with the sales team to qualify MQLs and convert them to SQLS;
• Interview stakeholders and Syone representatives to produce client cases;
• Be part of all aspects of digital marketing, including website management, SEO, SEM, social media, and content marketing;
• Support the planning and execution of marketing automation and email campaigns, ensuring proper lead nurturing and client relationship management;
• Collaborate with
  - functional teams to align marketing strategies with Sales and People Experience;
• Develop, coordinate and execute employer branding campaigns in sync with the HR department.

What you will need to bring:

• Minimum of 3 years of experience in B2B marketing, preferably within the IT sector;
• Proven track record in developing and executing successful marketing strategies and campaigns;
• Strong understanding of digital marketing channels, marketing automation, and analytics tools;
• Excellent written and verbal communication skills, with the ability to create engaging content and deliver compelling presentations;
• Strong organizational skills;
• Fluency in English and Portuguese;
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Tools and Technology Experience:

• Marketing Automation and CRM: Proficiency in Hubspot is a plus;
• Digital Marketing and Analytics: Hands-on experience with SEO tools, such as Google Search Console, Paid Advertising Platforms (e. g. , Google Ads), and web analytics tools (e. g. , Google Analytics);
• Social Media Management: Experience using social media management platforms (e. g. , Meta Business Suite, Sprout Social, or Buffer) for managing and tracking social media campaigns;
• Content Management: Familiarity with content management systems (e. g. , Hubspot or Word
  Press) and content creation tools (e. g. , Canva, Adobe Creative Suite, Microsoft Office or Figma);
• Productivity Management: Experience using project management tools (e. g. , Trello, Notion or Click
  Up, for example) to plan, organize, and track marketing projects and campaigns.