Marketing strategist & Content Creator — Lisbon Lisboa

Marketing Strategist & Content Creator — Lisbon

Location: Lisbon (in-studio & office)

Reports to: Founder & Head of Marketing

Contract: Full-time

About Prescription Pilates

Prescription Pilates is the leader in dynamic Reformer Pilates—a
- energy blend of movement, music, and community. Founded in Lisbon, we’re expanding with new studios nationally and internationally. This is a
- growth environment where brand, product, and community move fast—and where ambitious marketers can make a visible impact.

The Role

You will own the brand’s content strategy
-
- end and be
- on in execution. From editorial planning to publishing and performance, you’ll shape the stories that define Prescription across social, the weekly newsletter, and the blog. Expect a healthy mix of strategic thinking and
-
- ground creation—including regular time in our studios to capture what makes our experience unique.

Responsibilities

• Build and own the editorial calendar across Instagram, newsletter (weekly), and blog.
• Define content pillars, messaging, and tone; create playbooks and guidelines.
• Plan blog themes and SEO-friendly outlines; map newsletter narratives to product and community moments.

Creation & Production

• Commission, script, and produce
  - form studio content; coordinate with instructors and studio ops.
• Write and edit bilingual (PT/EN) copy for posts, weekly newsletter, and blog.
• Maintain brand voice and visual coherence across all assets.

Distribution & Community

• Ship the weekly newsletter on schedule; manage lists, segments, and basic automations.
• Publish to social with consistency; engage comments/DMs in brand voice (PT/EN).
• Repurpose content intelligently across channels and formats.
• Set KPIs for reach, engagement, CTR,
  - ups, and conversions.
• Report weekly insights; run A/B tests (subject lines, hooks, thumbnails, send times).
• Iterate quickly based on data and qualitative feedback.
• Partner with Founder/Head of Marketing on launches, partnerships, and PR moments.
• Coordinate with designers/photographers when needed; manage asset libraries and tagging.
• Ensure privacy/consent standards are met during
  - studio capture.

Requirements

• Hold a Master’s degree and have 2+ years in content/marketing roles.
• Are an exceptional
  - editor with a portfolio spanning newsletter, blog, and social.
• Operate comfortably between strategy and execution—from content roadmap to final publish.
• Are fluent to native in Portuguese and English (written & spoken, required).
• Know your way around basic tools (e. g. , Canva/Adobe Rush or similar), a CMS (Word
  Press/Webflow), email platforms (Mailchimp/Klaviyo/Customer. io), and analytics (GA4, Meta analytics).
• Are organised,
  - driven, and energized by fast feedback loops.

What Success Looks Like (first 90 days)

• A cleared editorial strategy and monthly calendar in place.
• Weekly newsletter shipping on time with improving open/click rates.
• Blog cadence up and running with SEO-informed articles and internal linking.
• A lightweight reporting template and testing roadmap (subject lines, hooks, formats).

Why Join Us

• Lead the content engine at a brand that’s scaling quickly.
• Room to grow scope as we expand (projects, markets, leadership).
• Class perks and a vibrant,
  - filled workplace.

How to Apply

• CV
• Portfolio with: an newsletter example, a blog/article (PT or EN; SEO welcome), 2–3 social posts or
  - form clips you’ve directed/produced.
• A brief note (PT & EN) on how you’d evolve our content pillars over the next 3 months.

Prescription Pilates is an equal opportunities employer.