Marketing Tracking Specialist (m/f/d) Lisboa

Marketing Tracking Specialist (m/f/d)
Lisboa
Lisboa, Lisboa, Portugal

Join to apply for the Marketing Tracking Specialist (m/f/d) role at Usercentrics

1 day ago Be among the first 25 applicants

Join to apply for the Marketing Tracking Specialist (m/f/d) role at Usercentrics

Location

Hybrid in Lisbon (minimum of 2-3 days a week from the office)

Location

Hybrid in Lisbon (minimum of 2-3 days a week from the office)

SHAPE THE FUTURE OF PRIVACY WITH USERCENTRICS

Usercentrics is a global leader in the field of consent management platforms (CMP). We follow our company vision to build a world where user privacy enables a thriving digital ecosystem. Our mission is to provide privacy solutions that empower organizations to embrace data privacy while building trust with their users through freedom of choice. With our product, businesses can collect, manage and document user consents on websites and apps, and achieve full compliance in accordance with global privacy regulations while facilitating high consent rates and building trust with their customers.

We are looking for a
- oriented Marketing Tracking Specialist to own and optimize marketing analytics and tracking across all digital campaigns. You will ensure accurate,
- compliant data collection that enables the marketing team to measure, analyze, and scale performance.

This role sits in the Web Experience team but serves the entire marketing organization, working closely with Performance Marketing, Demand Generation, Paid Media, SEO, and Content Marketing. You will collaborate with key stakeholders in the product and data teams to align on
- wide standards while focusing on
- specific tracking needs.

Your Tasks

• Own the implementation and maintenance of marketing tracking across websites, campaigns, and advertising platforms (Google Tag Manager, GA4, Meta, Linked
  In, etc. ).
• Audit and optimize tracking setups (client side, server side, highlighting and leveraging the differences between them) to ensure data accuracy, privacy compliance, and proper campaign attribution.
• Manage offline conversion and lead import processes to connect marketing data with CRM/sales systems and improve visibility into campaign ROI.
• Set up and optimize API-based integrations between ad platforms and CRMs/databases to ensure accurate lead and conversion data flows.
• Collaborate with marketing teams to define tracking requirements for campaigns, landing pages, and
  - gen flows.
• Ensure UTM consistency and campaign tagging governance across all marketing activities.
• Partner with the other Tracking Specialists to align on shared standards, ensuring seamless user journey tracking across marketing and product.
• Work closely with key stakeholders to integrate marketing tracking into the
  - wide data ecosystem and reporting pipelines.
  
  

You Bring

• Hands-on experience in digital marketing tracking implementation and troubleshooting
• Strong expertise with Google Tag Manager, GA4, and tag/pixel management.
• Familiarity with
  - side tagging, data layers, and event tracking frameworks.
• Understanding of attribution models, consent management, and data privacy regulations (GDPR, CCPA).
• Experience managing offline conversion imports, CRM integrations, and building API-based data flows between ad platforms (Google Ads, Meta, Linked
  In, etc. ) and CRMs/databases
• Experience collaborating with
  - functional teams (marketing, web, data, product)
• Knowledge of SQL, BI tools (Looker, Big
  Query), and marketing automation systems is a plus
  
  

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Usercentrics we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Why join Usercentrics?

• Joining Usercentrics means becoming part of a
  - growing, diverse and international team of tech enthusiasts and
  - minded who build our success story together
• Company culture is important to us - we strive to continuously develop a positive, vibrant and inspiring environment that enables everyone to thrive both personally and professionally
• Get involved! We have plenty of initiatives and love to see people from all department enthusiastically participating and shaping our future together in different
  - department projects
• Your
  - life balance is important to us too - we offer flexible working hours, hybrid working and the possibility of workcations (in accordance with our company policy)
• We always remember to have fun along the way, both in our
  -
  - day work and at our regular team events on site in our offices in Munich, Copenhagen, Odense, Lisbon and Prague or online
• You are the most valuable asset to our company which is why we’re happy to offer awesome benefits like our personal development budget,
  - related language courses and a lot more (depending on your location) to focus on your well being
  
  

About Us

We are driven by our values #Be
Brave, #Better
Together, #Leadby
Example, #Innovate
With
Purpose, #Passion
For
Privacy, #Give
Back and #Come
As
You
Are. They show what we believe in and how we work. They help make our team special and guide us in everything we do. They're the heart of our company and inspire us to do our best every day.

We strive to create a diverse, equitable, and inclusive environment (DEI) where everyone feels valued, respected, and empowered to reach their full potential. We believe that our different backgrounds, experiences, and perspectives are our greatest strengths — so we are committed to building with them as we foster innovation and drive our success.

We recognize that this is an ongoing journey. We commit to listening and to continuous learning, growth, and improvement. By embracing DEI principles, we will create a more just and equitable society, and we are proud to play our part in making this vision a reality.

We are #Better
Together.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

Referrals increase your chances of interviewing at Usercentrics by 2x

Sign in to set job alerts for “Marketing Specialist” roles.

Digital Marketing Specialist (Madrid based)

Digital Marketing Associate (Madrid based)

Turkish Marketing Optimization Specialist

Senior Amazon Brand Manager - Future Opportunities

Retail Media - Amazon Specialist - Future Opportunities

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr