Media Efficiency Analyst Lisboa

Job title: Media Efficiency Analyst

Company: dentsu (dentsu media, Carat)

Location: Lisbon

Type: Full time, Permanent

Overview

We develop strategic performance marketing ecosystems and create and activate innovative media partnerships and investments to increase
- channel performance for clients across major global platforms, original content production, influencer programs and gaming.

Key responsibilities

• Support Strategy and Planning to ensure processes are efficient and consistent across teams.
• Develop new reporting and planning tools with a focus on data processing to support Media teams and reduce manual tasks.
• Generate client reporting of results driven by Digital Marketing actions with quantitative and qualitative analysis of data.
• Assist with the setup, implementation and structuring of campaigns on Google, Meta, Tik
  Tok and other biddable platforms.

Qualifications

• Ability to organize and meet deadlines, proactive mindset and teamwork.
• Deep understanding of Excel (advanced formulas, pivots, macros).
• Ability to identify inefficiencies in processes and build automated planning and reporting tools to improve ways of working and support Media Planning activities.
• Some experience with Digital Marketing tools (e. g. , Meta Business Manager, Google Ads) preferred.
• Bachelor’s degree in management and/or Marketing (preferred).

Benefits & Perks

• Agile work environment
• 22 days of holidays + 3 wellness days + Birthday day off
• Healthcare insurance for you

Inclusion & Diversity

We value diversity and are committed to an inclusive workplace. We discuss flexible and agile working approaches openly and honestly. Reasonable adjustment needs related to disability or medical conditions can be discussed with the recruiter.