Media Planning Executive Lisboa

Media Planning Executive
Lisboa
Lisboa, Lisboa, Portugal

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At dentsu, we hold data very near to our hearts and believe it is a powerful tool used not only to learn more about your customers, but to also discover new, untapped potential. We create meaningful media experiences for clients across major global platforms, original content production, influencer programs and gaming. We bring a cohesive,
- channel solution to increase performance for every brand we touch.

• Paid search
• Paid social
• SEO
• Commerce
• Affliate Marketing

We create and activate innovative media partnerships and investments.

• Multicultural market research and activation
• Scalable media buying
• Influencer and
  - influencer strategy and activation

We create and optimize
- led experiences.

• Voice and assistant management
• Conversion rate optimization

Job Description

Key responsibilities:

• Support the Digital Media Marketing strategy and planning: identification of objectives, definition of audiences, identification of channels and buying types, investment split, definition of KPIs, definition of value propositions, creative contexts and conception of the strategic approach.
• Setup, implementation and structuring of campaigns on the different platforms: Google, Meta, Tik
  Tok and other existing biddable platforms.
• Monitoring/optimization of digital marketing campaigns considering the defined KPIs.
• Reporting of the results generated by Digital Marketing actions with quantitative and qualitative analysis of data.
• Client Management: managing relationships with different teams and clients (national and international).

Qualifications

• Experience in implementing, monitoring, optimizingand reporting on Digital Marketing campaigns.
• Proven experience in using tools related to Digital Marketing (namely Meta Business Manager and Google Ads) as well as Office tools (Microsoft Office Excel, Microsoft Power Point, etc);
• Ability to organize and meet deadlines, proactivity and team spirit.
• Understanding and focus on clients' business/communication strategy and clear understanding of the definition and control of KPIs (Brand Awareness, Consideration and Conversion).
• Bachelor’s degree in management and/or Marketing degree (preferred).

Additional information

• Agile work environment
• 22 days of holidays + 3 wellness days + Birthday day off