Omnichannel Engagement Campaign Manager Lisboa

Omnichannel Engagement Campaign Manager
Lisboa
Lisboa, Lisboa, Portugal

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Job Description

Join us and Make a Difference in Global Health!

At our company, one of the world's leading pharmaceutical companies, we are dedicated to improving people's and animals' lives through health innovation. With a strong commitment to research and development, we work tirelessly to provide solutions that address the most urgent medical and veterinary needs. Our focus is on collaboration, diversity, and inclusion, creating an environment where every voice is heard and every idea is valued.

We are looking for passionate and talented individuals who want to join our team and contribute to our mission of transforming the health and
- being of communities around the world. If you are ready to take on new challenges and grow professionally in a dynamic and stimulating environment, we invite you to explore our job opportunities!

Your future starts here!

The Omnichannel Engagement Campaign Manager (OECM) role is crucial in driving the transformation of our company's
-
- market model and innovating how we collaborate and interact with our markets by working with customers and creating
-
-
- art marketing programs for the priority franchises in EURAM. The role involves enabling and supporting the customization and development of our marketing automation campaign processes across regional teams, business units, and countries.

The ideal candidate should be able to manage campaigns from conception to successful implementation and manage customer journeys based on defined campaign rules, working within an agile,
- functional team. They should be capable of developing, executing, and promoting omnichannel digital marketing campaigns across EURAM to enhance customer engagement and foster a
- first mindset.

Role Responsibilities & Key Activities

Omnichannel Campaign Design and Execution

• Align with global teams and coordinate digital implementation of regional/global campaigns for priority franchises.
• Set up and deploy Salesforce Marketing Cloud (SFMC) campaigns regionally and in individual countries.
• Set up and deploy regional/local websites for priority franchises & One
  Web.
• Integrate forms with Veeva CRM (websites and landing pages, SFMC emails).
• Establish advanced
  - loop marketing relationships with SFMC, Veeva CRM, and approved emails to streamline information following representative calls.

Measurement and Reporting

• Develop and implement a performance framework with key engagement metrics.
• Embed feedback systems to generate insights into customer behaviors and trends for refinement.
• Work closely with Field Force Effectiveness & Business Analytics to gather qualitative and quantitative user feedback using tools like ethnographic insights, heat maps, Adobe Analytics, etc.

Upskilling and Capability Building

• Coordinate digital maturity assessments and align country roadmaps.
• Ensure understanding of market needs and connect them with global and regional digital marketing strategies.
• Promote education on digital marketing channels, platforms, and approaches, seeking continuous improvement and
  - based solutions.

Skills Required

• Digital native with experience from a digital marketing agency or team.
• Proven success in delivering digital marketing campaigns and content to relevant customer groups.
• Experience with marketing automation and web analytics tools, especially Salesforce Marketing Cloud and Google Analytics 360, is highly advantageous.

Behavioral Skills

• Experimental mindset with tolerance for ambiguity and iteration.
• Future-oriented—anticipate trends and advise on adoption or avoidance.
• Result-oriented with attention to detail.
• Strong communication and collaboration skills.
• Creative
  - solving and
  - driving abilities.
• Ambitious, curious,
  - savvy, and proactive.
• Structured project and process management skills.
• Fluent in English.

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field from an accredited university.
• Salesforce Marketing Cloud certification is preferred.
• 3-5 years of digital marketing experience.