Paid Social Media Expert Porto

Paid Social Media Expert
Porto
Porto, Porto District, Portugal

We are first and foremost a great team full of ambitious and proactive individuals whose goal is to become the best professionals they can be and make Digital Silk a globally renowned digital agency.

Our quest for excellence has resulted in our company’s growth and continuous need for outstanding team members.

We are seeking a Paid Media Specialist with extensive experience in Meta and Linked
In advertising to plan, build, and optimize paid campaigns that drive measurable business results for our clients.

You will play a key role in shaping digital strategy, executing impactful campaigns, and continuously improving performance through data analysis and insights.

Responsibilities

• The ideal candidate must have
  - depth,
  - on experience in both platforms as well as
  - depth knowledge of audience targeting options.
• Plan, set up, and optimize Meta (Facebook + Instagram) and Linked
  In ad campaigns across the full funnel - awareness, consideration, and conversion.
• Create data-driven paid media strategies aligned with client goals.
• Develop and test ad creatives, copy, and audience targeting to improve campaign performance.
• Monitor and manage campaign budgets, pacing, and bidding strategies .
• Implement tracking and analytics (Meta Pixel, Linked
  In Insight Tag, UTM parameters) and ensure accurate reporting.
• Produce detailed performance reports with actionable insights and recommendations.
• Participate in client calls and sales pitches , presenting campaign strategies and results.
• Collaborate with the design, content, and strategy teams to deliver cohesive campaigns.
• Continuously stay ahead of platform updates, trends, and best practices in paid social media.

Requirements

• Minimum 5 years of experience in paid media, with a strong focus on Meta and Linked
  In advertising .
• Agency experience is highly preferred.
• Proven track record in managing lead generation and
  - focused campaigns .
• Deep understanding of campaign structures, audience segmentation, bidding strategies, and optimization techniques on both Meta and Linked
  In.
• Experience with tracking setup , A/B testing , and data analysis .
• Excellent English communication and presentation skills.
• Confident working client-facing and able to explain complex data in clear, actionable terms.
• Hands-on experience with analytics tools (Google Analytics, Meta Ads Manager, Linked
  In Campaign Manager).
• Must be available to work 8am–5pm EST (with breaks), as our clients are based in the US.

What We Offer

• A work culture focused on growth, teamwork, and excellence.
• Competitive pay, salary growth, and bonuses.
• Equity ownership - share in profit upon company sale!
• Challenging projects and the opportunity to work with
  - tier team members and clients.
• Work-from-home flexibility.
• 4 weeks paid time off.

Recruitment Steps

• Receive a short questionnaire.
• Send back answers + CV.
• Have a short call with our Recruitment team.
• Interview with our CMO.
• Receive feedback.

We kindly ask for your CV and all correspondence to be in English.