Performance Marketing Specialist Leiria

Overview

Hey, we’re BRAINR. Our mission is to build the intelligent brain for every food factory, with the only AI-powered factory management software for the food industry, bringing together machines, sensors, software, and people.

Profitable from day one, we’ve recently secured a
- breaking €11M Seed Round, the largest in Portugal’s history, to take our mission global. Today over 25% of all meat production in Portugal is already managed by BRAINR. We’ve been recognized as the Best Factory Digitization Solution at Food 4 Future in Spain, selected for EUROPA’s 100 most promising startups, and named a Top Cloud-Based MES Solution by Manufacturing Tech Insights. The mission is massive. The ambition is real. And we need talent like you to bring our vision to every food factory on earth.

The challenge

We’re building a
- performance demand generation engine and need a
- on Performance Marketing Specialist who knows how to turn budgets into predictable leads. You’ll own our paid media strategy across Google and Linked
In, expanding into new channels when the time is right. This role is about running experiments across personas, industries, and countries, figuring out what converts, and doubling down on the strategies that drive real pipeline impact, reduce CAC, and scale growth.

What You’ll Be Doing

• Run and optimize Google Ads and Linked
  In Ads campaigns to generate
  - quality B2B leads.
• Design and execute experiments across audiences, creatives, offers, and geographies.
• Build and manage targeting and retargeting strategies to capture and nurture demand.
• Conduct keyword research and strategy to maximize
  - intent traffic.
• Launch and optimize landing pages in Webflow, ensuring tight alignment between ad copy and conversion flow.
• Track and measure campaign performance
  -
  - end, with attribution flowing cleanly into our CRM.
• Consolidate experiment results into actionable insights and recommend budget allocation.
• Explore and test new performance channels (programmatic, You
  Tube, industry media, retargeting networks) when ROI is proven.
• Stay sharp on PPC trends and hacks to keep us ahead of the curve.

Minimum Requirements

What we’re looking for

• 3–5 years of
  - on performance marketing experience (Google + Linked
  In required).
• Proven track record in delivering consistent lead flow from paid channels.
• Strong analytical mindset, comfortable digging into campaign and CRM data.
• Experience with:
  • Google Ads & Linked
    In Campaign Manager
  • Webflow for landing pages
  • CRM integration (Streak, Close, or equivalent)
  • Keyword research tools (SEMRush, Ahrefs, etc. )
  • Retargeting pixel setup and campaign structuring
• Hunger to reduce CAC, stretch budgets further, and scale what works.
• Curiosity to test and validate new performance channels once the core engine is running.
• Fluency in English (spoken and written).

Where we work

We work in a hybrid model, primarily
- site at our (Google-like) headquarters in Leiria, with the flexibility to work remotely up to 3 days per month. We believe in the power of being together - especially when building something this ambitious.

Why BRAINR?

Benefits

• Enjoy an extra 2 days of paid time off.
• Savings with corporate discounts through partnerships and special offers.
• Learning and Development Program.
• Clear Career Plan with structured leveling and progression.
• Quarterly Recognition Awards celebrating top performance and impact.
• Work with the latest AI tools and
  -
  - class tech stack.
• Multi-day
  - buildings at least twice per year.
• Quarterly
  - building activities.
• Flexible working hours that fit your routine.
• Budget of 3 days per month to work remotely.
• On-site gym facility.
• Free lunch in our office restaurant every day.

Our hiring process

• Application review
• Intro call with our People team (30 min)
• Short assessment
• Interview Sales Team
• Final chat with C-level