Portugal Brand Lead (Head of Marketing) Lisboa

Portugal Brand Lead (Head of Marketing)
Lisboa
Lisboa, Lisboa, Portugal

Social network you want to login/join with:

Portugal Brand Lead (Head of Marketing), Lisbon

Client: Page Executive

Location: Lisbon, Portugal

Job Category: Other

EU work permit required: Yes

Job Reference:

97dd63c4d6cb

Job Views:

5

Posted:

10. 08. 2025

Expiry Date:

24. 09. 2025

Job Description:

Job Description

• Define and lead the
  - and
  - term brand strategy, ensuring that all involved teams are aligned with the established vision.
• Maintain frequent contact with clients, both established and emerging, to capture market trends, clinical needs, and product perceptions, anticipating and adjusting actions accordingly.
• Communicate an integrated organizational vision, taking into account the competitive landscape, strategic partners, and industry dynamics.
• Explore opportunities to improve the brand strategy based on data, industry benchmarks, and testing of new approaches.
• Clarify target segments and define effective tactics to engage different stakeholders.
• Manage the overall brand budget, taking responsibility for profitability and the efficient allocation of resources across teams and projects.
• Apply agile methodologies in brand planning processes, ensuring proper governance and participation in review and
  - making meetings.
• Lead and support the brand management team, ensuring marketing goals are met through an integrated, customer
  - oriented approach.
• Collaborate with data analysis teams to develop strategic insights and apply this knowledge to continuously refine the brand approach.
• Actively contribute to the performance evaluation of
  - functional teams, providing constructive feedback aimed at development.
• Drive the adoption of new working methods, including multichannel strategies, dynamic content production, and partnerships with specialized agencies.