Portuguese Content Strategist

Portuguese Content Strategist
Lisboa
Lisboa, Lisboa, Portugal

We’re looking for a highly creative and strategic Content Strategist to join our dynamic team. Your main mission will be to develop exceptional creative copy and innovative concepts that captivate audiences and drive brand engagement. You will be the architect of compelling storytelling, ensuring that all creative outputs are impactful and strategically aligned with every stage of the sales funnel to maximize conversions and meet business objectives.

You will join the Fail Fast team, a multidisciplinary digital studio with over 90 talented professionals who enhance products, services, and brands through design and communication. You’ll have access to a personal growth program based on Power-Up sessions and mentoring,
- creation spaces, and opportunities to train and certify yourself in multiple specializations.

What will you do?

Develop and execute multichannel strategies: Design and implement comprehensive content strategies that align brand messaging with customer experience, marketing initiatives, and broader business objectives.

Strategic and
- on content creation: Work across both strategic planning and copywriting, maintaining a balance between
- level vision and practical execution to ensure content effectiveness.

Customer journey optimization: Create and adapt content for each stage of the customer journey—from awareness and interest to decision and action—maximizing engagement and conversions.

Compelling copywriting across formats: Write persuasive and engaging advertising scripts for multiple formats, including video, audio, digital, and print, ensuring consistent brand messaging that drives audience action.

Brand voice and tone consistency: Maintain a coherent and recognizable brand voice across all communications, ensuring every piece of content reflects the brand’s personality and values.

Actionable storytelling from insights: Translate research and insights into impactful storytelling that connects strategy, creativity, and execution to achieve measurable results.

Cross-functional collaboration: Work closely with marketing, sales, and design teams to ensure smooth execution of campaigns and content initiatives, fostering alignment and synergy across disciplines.

Must-haves:

Extensive experience in content creation: 8+ years working as a content designer, copywriter, or in similar roles, with a proven track record of delivering successful campaigns and content initiatives.

Language skills: Native-level Portuguese and a good command of English, enabling effective communication across teams and with clients.

360º content strategy expertise: Demonstrated experience developing and executing comprehensive content strategies across both online and offline channels, ensuring brand consistency and impact at every touchpoint.

Multiformat content proficiency: Experience creating content across diverse formats, including video, print, digital, and performance marketing, adapting style and approach to each medium.

Strategic and tactical agility: Ability to move seamlessly between
- level strategic planning and
- on tactical execution, ensuring that content initiatives are both
- conceived and effectively implemented.

Sales funnel alignment: Proven capability to design and implement content strategies that guide audiences through the entire sales funnel, from awareness to conversion.

Creative concept development: Strong ability to generate original and compelling creative concepts that resonate with audiences and elevate brand storytelling.

Clear and persuasive communication: Strong ability to translate complex ideas into engaging,
-
- understand, and persuasive messaging tailored to target audiences.

Research and analytical skills: Excellent ability to conduct research, analyze insights, and solve complex problems to inform content strategy and creative decisions.

Team pairing : Experience using Figma and working closely with designers to ensure content and visual assets are seamlessly integrated.

Client & team collaboration : Work closely with
- functional teams and clients to understand needs and deliver outstanding visual solutions.

Critical thinking &
- solving: Identify underlying issues, break down complex challenges, propose multiple creative solutions, and assess impact on users and business.

Communication & presentation: Articulate and defend design decisions clearly and persuasively for varied audiences, using storytelling and strong visual communication.

Interdisciplinary collaboration: Work effectively with product, engineering, marketing, and other stakeholders in a context of mutual respect and shared goals.

Time management: Manage multiple projects simultaneously, prioritize effectively, and meet deadlines.

Attention to quality: Strong focus on detail and a commitment to producing
- quality, polished content that meets or exceeds expectations.

Nice-to-have:

Marketing and growth knowledge: Understanding of marketing principles, growth strategies, and content marketing best practices to drive measurable business outcomes.

Previous experience working with an energy sector company in Portugal.

Residence in Portugal will be highly valued.

A good understanding of and ability to speak Spanish will be highly valued.

Experience leading projects and coordinating multidisciplinary teams.

Expertise in UX Writing and Content Systems.