Product & Marketing Mgr Cybersecurity

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At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career while finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact. The Product and Marketing Manager in Cybersecurity is responsible for shaping and executing the product strategy within Vodafone Portugal, in alignment with Vodafone Group teams and the Product Operating Model. This role ensures that cybersecurity solutions are designed to meet market demands, comply with internal policies, and deliver value to customers. The position involves leading cross‑functional initiatives across market analysis, product definition, pricing, go‑to‑market planning, and campaign execution, playing a key role in ensuring that Vodafone’s cybersecurity offerings remain competitive, compliant, and aligned with customer expectations and business goals.

What You’ll Do

• Define the product strategy and roadmap for cybersecurity solutions, coordinating with local and group stakeholders;
• Lead the analysis of market opportunities, development of business cases, and pricing strategies for new products;
• Own the definition of business and user experience requirements for product development and enhancement;
• Ensure compliance with data protection and cybersecurity policies, in collaboration with privacy, legal, and technology teams;
• Oversee the full product lifecycle, including documentation, training, performance monitoring, and end‑of‑life planning;
• Design and implement go‑to‑market strategies in collaboration with commercial and operational teams, ensuring alignment with product positioning and customer needs;
• Plan and execute marketing campaigns and promotional initiatives to drive awareness, adoption, and retention of cybersecurity solutions.

Who You Are

• University degree in Marketing, Business Administration, Engineering, or a related field;
• Deep understanding of cybersecurity technologies, market dynamics, and regulatory requirements;
• Proven experience in product management, marketing strategy, and go‑to‑market execution;
• Ability to convert market insights into actionable product and campaign strategies;
• Strong stakeholder management, negotiation, and supplier coordination skills;
• Expertise in lifecycle management, pricing models, customer segmentation, and campaign planning;
• Minimum of 2 years’ experience in product management or marketing, preferably in cybersecurity or telecommunications;
• Knowledge of GDPR, NIS2, and other cybersecurity compliance standards, and enterprise IT environments;
• Advanced proficiency in data analysis, business case modelling, and marketing tools;
• Effective communication and interpersonal abilities;
• Fluency in English and Portuguese.

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

What’s In It For You

• Hybrid Work Model – Flexible hybrid work model with 8‑10 in‑office days per month, managed by team leaders;
• Vodafone Products and Services – Employees get a mobile phone, free communication plan, data card, and various discounts on services and products;
• Recognition – Recognition programs for innovative, creative, high‑potential employees and exemplary behaviours;
• Health and Well‑being – Well‑being Program offers nutrition and psychological consultations, webinars, workshops, and discounts on various services and products;
• Learning – Access to Communities of Practice and a customizable digital training platform with high‑quality content (namely Harvard Business Publishing and Skillsoft);
• Local and International Mobility – Internal recruitment with local and international rotation opportunities across departments and roles.

Who We Are

We are a leading international telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. When we use it for the things that really matter, it can improve people’s lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live, and we protect the planet while helping our customers do the same.

Belonging at Vodafone isn’t a concept; it’s lived, breathed, and cultivated through everything we do. You’ll be part of a global and diverse community with many different minds, abilities, backgrounds, and cultures. We’re committed to increasing diversity, ensuring equal representation, and making Vodafone a place where everyone feels safe, valued, and included.

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If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to application adjustments guide for guidance.