Product Marketing Manager - F/M/NB Braga

Product Marketing Manager - F/M/NB
Braga
Braga, Braga, Portugal

Cegid is a European leader in cloud business management solutions for finance (cash-flow, tax, ERP), human resources (payroll, talent management), CPAs, retail and entrepreneurial sectors. In today’s rapidly changing world, Cegid & its 5, 000 employees make more possible by helping their 750, 000 customers unleash their potential thanks to innovative and purposeful business solutions.

Make more possible is our vocation. It reflects who we are, how and why we do things the way we do them for our clients. Thanks to this, we can affirm that we work every day to shape your future, ours and our clients’ industries’ future. A future we have been defining for years with our employees, by inventing solutions that change the way people work, for a sustainable performance.

PMMs’ role in each Business Division is to help maximize growth by working closely with Product Management teams to improve
- market fit, creating impactful value propositions for customers, and ensuring our
-
- market plans deliver the desired outcome at every step of the customer journey, with the objective to grow net new customer acquisition, up/cross-sell and our Saa
S NRR. In support of the sales teams, they evangelize our markets and provide key content to build up sales enablement plans, ensuring the right message goes to the right persona in an impactful way. Last, they support all marketing teams to develop the key messaging and help drive effective campaign themes that maximize market engagement.

As the Product Marketing Manager, you will:

1. Develop and Lead Marketing Strategies: Create and execute marketing and positioning strategies to maximize product adoption and market success; Align marketing strategies with product features and benefits in collaboration with the product management team.
2. Sales Support and Analysis: Provide the sales team with tools and training, such as presentations, scripts, and sales materials; Analyze marketing campaign performance and effectiveness, offering recommendations for future improvements.
3. Market and Competitor Analysis: Conduct competitor and market analysis, creating relevant materials; Act as an external product representative through presentations, webinars, talks, and events.