Regional MICE Sales Manager
MISSION:
Assists in proactively leading all
-
- day activities related to international MICE sales for all the UHM properties with a focus on building
- term,
- based customer relationships that enable achievement of objectives.
MAIN RESPONSIBILITIES:
Managing Sales Activities
- Manages UHM proactive sales efforts with a key focus on International MICE business (Predominantly the UK and US market)
- Proactively source new group and event business opportunities across key MICE segments (Corporate, Association, Incentives, etc. ) through direct sales, networking, and strategic outreach.
- Represents the company and its portfolio of properties at international trade shows, industry events, sales missions, and client roadshows.
- Builds and maintains strong relationships with MICE agencies, corporate planners, and event organizers in assigned markets.
- Identifies and converts new business leads into confirmed group bookings, focusing on
- term revenue growth and
- quality business mix. - Conducts regular sales trips and client visits in target markets, ensuring active presence and visibility in the industry.
- Maintains
- depth knowledge of all event and meeting facilities, room configurations, service offerings, and unique selling points across all properties. - Collaborates closely with
- based sales and events teams to ensure smooth handover and seamless execution of confirmed business. - Maintains accurate records in CRM tools, provide market intelligence, and prepare activity and forecast reports as required.
- Contributes to the annual sales strategy and budgeting process with insights from market trends, competitor analysis, and customer feedback.
- Serves as the sales contact for MICE customers; serves as the customer advocate.
- Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
- Researches competitor’s sales team strategies to identify ways to grow occupancy and Rev
PAR and increase market share. - Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.
- Evaluates and supports participation and account deployment with Regional Director of Sales and Brand Group Sales Offices.
- Executes and supports the operational aspects of business booked (e. g. , generating proposal, writing contract, customer correspondence).
- Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and UHM.
- Performs other duties, as assigned, to meet business needs.
Building Successful Relationships
- Develops strong partnerships with international organizations to further increase brand/product awareness.
- Develops and manages internal key stakeholder relationships.
- Develops strong community and public relations by maintaining property participation in local, regional and national tradeshows and client events.
- Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and monitoring their satisfaction before and during their program/event.
- Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations.
- Gains understanding of the hotel’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.
Requirements:
- University Degree in Sales or similar background;
- 3-5 years of previous experience;
- Extensive travel between properties and abroad;
- This person has to be focused on proactive MICE business;
- Good computer skills and a perfect command of English and Portuguese.
- Informações detalhadas sobre a oferta de emprego
Empresa: United Hospitality Management Localização: Setúbal
Setúbal, Setubal, PortugalPublicado: 18. 6. 2025
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