Retention Manager Lisboa

Retention Manager
Lisboa
Lisboa, Lisboa, Portugal

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CEX. IO is looking for a Retention Manager to take charge of internal user communications and build a holistic
- channel communication system , where each channel complements others to maximize engagement and business impact.
This role involves working with 15 million existing platform users , identifying opportunities to convert
- value cohorts into
- value ones , and playing a key role in upselling,
- selling, and retention strategies. The ideal candidate will be responsible for organizing, automating, launching, monitoring, and analyzing both manual and automated campaigns to drive retention, increase service usage intensity, and develop
- value user segments —ultimately contributing to overall business efficiency and revenue growth.

You will execute
- driven, personalized communication strategies across multiple channels, including email, push notifications,
- app messages, and website notifications (notification center).

Responsibilities:

• Develop and implement a
  - channel communication strategy , ensuring seamless integration between channels.
• Manage and optimize email marketing, push notifications,
  - app and
  - site messages and notifications to improve user engagement.
• Design and execute triggered and manual communication campaigns that drive retention, upsells, and
  - sells.
• Continuously analyze the user base and behavioral patterns , segment users, and optimize messaging for each cohort.
• Identify opportunities to convert less valuable users into
  - value customers through targeted communication.
• Conduct A/B testing and
  - driven experiments to refine messaging and improve key metrics.
• Monitor and optimize performance across retention growth, service usage intensity, and segment development to maximize business impact.
• Work closely with product, marketing, and analytics teams to refine messaging strategies.
• Provide
  - depth performance reports and recommendations based on user behavior analysis.

Requirements:

• 2+ years of experience in CRM marketing, product communication, retention, or marketing automation.
• Proven experience in building
  - channel communication strategies that drive retention and revenue growth.
• Strong knowledge of email marketing, push notifications, and
  - app and
  - site messaging.
• Experience working with marketing automation platforms (Customer. io, Send
  Grid, Mailchimp, Stripo, etc. ).
• Expertise in user segmentation, personalization, and behavioral analytics.
• Experience setting up automated
  - based communication flows.
• Strong analytical mindset with proficiency in Google Analytics and BI platforms. Experience with SQL queries is a plus.
• English proficiency (B1+ level) for communication and content creation.
• Bonus: Experience in Fin
  Tech, Crypto, or
  - commerce.

What We Offer:

• Work in a global crypto fintech company with licenses in 30+ countries.
• The opportunity to build a
  - scale communication system with a massive user base.
• Access to
  - edge marketing tools and automation platforms.
• Remote or hybrid work format is possible.