(Senior) Brand Specialist Porto

(Senior) Brand Specialist
Porto
Porto, Porto District, Portugal

We have an exciting opportunity for you to join our Marketing team as a Marketing Specialist.

Who we are:

Fed
Ex is the largest express transportation company in the world, connecting more than 220 countries and territories. We work to deliver the most important package of someone’s day, and this is just part of our story. We’re a leader in technology solutions and digital innovation, providing data insights that boost opportunities for our global customers. We’ve made logistics and warehousing a science fuelled by innovation. 530, 000 team members strong, we are as diverse as the world we serve. We love what we do, and we do it well. Our reach is big, and so are our dreams. Join us and let's write our next chapter together.

What you will be doing:

Join our dynamic Brand team to help shape how our brand is positioned, expressed, and experienced across Europe. As part of this team, you’ll play a key role in ensuring brand consistency, supporting strategic initiatives, and helping drive brand expansion, reputation, and engagement.

This role is ideal for someone who thrives in a
- moving environment and is eager to contribute across multiple brand disciplines including brand identity, internal consulting, strategic programs, research and governance. We’re looking for someone who is adaptable, collaborative, and excited to help advance the Fed
Ex brand in Europe.

Responsibilities may include:

• Supporting brand positioning and identity, ensuring a strong and cohesive presence across all channels and touchpoints.
• Acting as an internal brand consultant, helping teams navigate brand guidelines, approvals, and creative execution.
• Contributing to brand expansion efforts, including branding and
  - party integrations.
• Monitoring brand application, conducting audits, and identifying areas for improvement.
• Assisting with research and insights to track brand perception and reputation.
• Monitoring market trends, competitor branding strategies, and consumer behaviors to identify opportunities for differentiation.
• Supporting the development of brand health reports and strategic recommendations.
• Helping to shape brand initiatives and advocacy efforts.
• Assisting in developing and executing brand initiatives and brand advocacy programs.
• Collaborating with
  - functional teams to ensure brand alignment in key strategic programs.

What do you bring with you:

We’re looking for team members who are:

• Brand-savvy: You have experience in branding, marketing, communications, or a related field and understand what it takes to build and maintain a strong brand.
• Adaptable & agile: You’re comfortable working in a dynamic environment and you can flex across different projects as needed.
• Strategic & creative thinkers: You can see both the big picture and the small details, bringing fresh ideas while ensuring brand consistency.
• Strong communicators & collaborators: You can engage with internal teams, external partners, and leadership to align on brand strategies and execution.
• Organized & proactive: You take ownership of projects, stay ahead of deadlines, and seek opportunities to improve processes and impact.

Preferred Qualifications & Experience:

• Experience: 10+ years of experience in brand management preferably in multinational companies.
• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Demonstrated experience of project management.
• Excellent verbal and written communication skills.
• Good vendor management skills.
• Ability to work independently.
• Good PC & Microsoft Office skills (especially Power
  Point and Excel).

What do we offer:

• Attractive compensation package

• Training to get you started and
-
- job learning opportunities

• Extensive learning resources to further develop your skills and knowledge

• Tuition Assistance Program (*applicable for Fed
Ex positions with a permanent contract)

• Employee Assistance Program for you and your family in difficult life situations

• Employee
- rate shipping

• Great career opportunities

• Fed
Ex is one of the world's most admired companies and trusted brands year after year

#LI-Hybrid

Fed
Ex was built on a philosophy that puts people first, one we take seriously. We are an equal opportunity employer and we are committed to a diverse and inclusive workforce in which we provide growth opportunities for all.