Senior CRM Manager

Senior CRM Manager
Lisboa
Lisboa, Lisboa, Portugal

Our client is a leading digital services provider in the i
Gaming industry. Their CRM team plays a critical role in driving player retention, engagement, and
- term success across multiple brands and markets. As they expand, they are seeking a strategic and
- driven CRM Manager. If you're
- driven, innovative, and passionate about customer engagement, this is your chance to drive impactful CRM campaigns in a
- paced environment.

Responsibilities

• Develop and own the overall strategy for CRM and outbound marketing efforts, including expanding current channels such as push notifications,
  - app messaging, and SMS, as well as building CRM efforts via email.
• Translate
  - level strategies and goals into clear objectives, key results, and actionable roadmaps for execution.
• Lead
  -
  - end daily CRM operations, including collaborating with Product and Development teams to assess technical scopes and requirements for project work, campaign creation, and reporting on campaign performance and results.
• Manage CRM campaigns and initiatives, including maintaining status updates on progress, timelines, dependencies, and deliverables.
• Act as the primary communicator with key stakeholders and leadership team members regarding campaign and project progress.

Requirements

• 35 years of experience developing lifecycle CRM programs within i
  Gaming industry.
• Proven experience in segmentation, automation strategy, and digital marketing using channels such as email, push notifications, and SMS.
• Extensive experience with CRM automation platforms such as Optimove, Symplify, or similar tools.
• Expertise in translating data analysis into actionable marketing messaging campaigns that improve user behavior, such as retention and churn reduction.
• Demonstrated ability to develop and execute A/B tests to decrease churn, utilizing email, push, and
  - app messaging strategies.
• Strong analytical skills with experience in reporting and data visualization tools such as Power BI or Tableau.
• Up-to-date knowledge of innovative tools, platforms, and marketing resources.
• Experience with gambling/betting B2C products is mandatory, and other for
  - load marketing experience would be a bonus.