Senior CRM Specialist Lisboa

Senior CRM Specialist
Lisboa
Lisboa, Lisboa, Portugal

Claire Joster is looking for a
Senior CRM Specialist (m/f)
. Our client operates in the area of Automotive Financial Services.

Role

• :Own and optimize the
  -
  - contract customer journey, with the objective of maximizing customer retention
• . Design and execute targeted CRM campaigns focused on
  - contract NBO strategies
• . Analyze customer behavior, contract data, and historical performance to develop actionable insights and predictive models
• . Collaborate with
  - functional teams including Sales, Marketing, Data Analytics, and Dealer Network to ensure seamless execution of CRM initiatives
• . Define and monitor KPIs for retention and NBO activities; continuously test, learn, and optimize strategies
• . Implement customer segmentation and personalization strategies to enhance communication relevance and timing
• . Support the integration and utilization of CRM platforms and marketing automation tools to scale customer outreach
• . Act as the voice of the customer, continuously identifying opportunities to enhance the customer experience across digital and physical touchpoints

Requirement**

• s:Bachelor's degree in management, marketing, or simila
• r. Minimum 5 years of experience in a CRM role within the financial services, automotive, mobility, or similar
  - centric industr
• y. Proven track record of improving customer retention and driving revenue through CRM and lifecycle marketin
• g. Background in automotive financial services (OEM captive finance, leasing, fleet, etc.
• ). Experience in working with or managing dealer networks or B2B2C model
• s. Familiarity with customer loyalty programs, retention KPIs, and CX metric
• s. Knowledge of GDPR and data privacy regulation
• s. Strong understanding of customer journey management,
  - driven marketing, and personalization technique
• s. Strong analytical skills, including experience with segmentation, targeting, and performance analysi
• s. Strong communication and stakeholder management skill

s.