Senior Digital Analyst (BI) - Porto Only

Senior Digital Analyst (BI) - Porto Only

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Winning Your Audiences: Marketing Movies and TV Series in the Connected World

Senior Digital Analyst

Position Title: Senior Digital Analyst

Reports To: BI Teamleader

Direct Reports: None

Job Description

We are looking for a Senior Digital Analyst to join our BI Team. This is a senior role for an experienced professional with a strong track record of designing, implementing, and optimizing advanced measurement frameworks. For particular projects, you will own the tracking architecture across platforms, ensure data integrity at scale, and deliver actionable insights that shape campaign strategies and business decisions.

Responsibilities

• Design and implement advanced tracking frameworks across internal and client projects, ensuring scalability and accuracy.
• Act as the expert for data collection, analytics, and tracking best practices, advising internal teams and clients.
• Architect and oversee data flows between ad platforms, websites,
  - side tagging, and Gruvi’s internal databases.
• Collaborate closely with the Data team to ensure data pipelines and dashboards are accurate, scalable, and
  - relevant.
• Proactively identify and solve tracking or data quality issues, implementing preventive systems to ensure reliability.
• Maintain clear and comprehensive documentation of data structures and tracking setups.
• Stay ahead of the curve on analytics innovations, ad tech, and measurement frameworks to continuously improve Gruvi’s data ecosystem.

Required Qualifications

• Minimum 3-5 years of proven experience in digital analytics, tracking, and data management within advertising or digital marketing.
• Expert knowledge of Google Tag Manager (client-side and
  - side), GA4, and advanced tagging implementations.
• Proven success managing complex
  - market or
  - platform tracking setups (Google, Meta, Tik
  Tok, DV360, etc. ).
• Strong expertise in data visualization (Looker Studio, Power BI, Tableau or similar) and communicating insights to senior stakeholders.
• Experience designing measurement frameworks and contributing to marketing attribution or incrementality testing.
• Strong
  - solving skills, strategic thinking, and ability to operate in
  - paced environments.
• Fluent English (spoken and written).

Nice to Have

• Experience with advanced attribution modelling
• Experience with Incrementality Testing
• Knowledge of the film industry and its unique marketing and audience challenges.

About Gruvi

Gruvi is a
- driven media and insights agency dedicated to the film industry. We combine creativity, data, and proprietary technology to deliver impactful campaigns for film distributors and exhibitors worldwide. With an international presence and a team of media and advertising experts, we combine advertising campaigns, proprietary data to push the boundaries of digital media to help our clients drive meaningful results. We are passionate about film and committed to using
- edge insights to ensure great films find their audience.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Management and Manufacturing

Industries

• Advertising Services

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