Senior Full Stack Data Analyst - Marketing Analytics (Mat Leave Cover)

Senior Full Stack Data Analyst – Marketing Analytics (Maternity Leave Cover)

At Pleo we’re on a mission to revolutionise business spend management. This hybrid role blends hands‑on data engineering with project leadership and is ideal for a senior analyst who wants to influence strategy while driving delivery.

About the Role

In this unique two‑hatted position you will:

• Spend roughly 70 % of your time as a senior Individual Contributor focused on the Marketing group, architecting analytics foundations for our B2B marketing engine (multitouch attribution, ABM funnel tracking, campaign ROI).
• Allocate about 30 % of your time as a Project Lead for the wider Business Analytics team, managing work planning, agile delivery and stakeholder coordination without people management responsibilities.

What You’ll Be Doing

Full‑Stack Analyst (Hands‑on work)

• Own the Marketing Data Domain – serve as the go‑to expert for Marketing stakeholders, especially Performance Marketing, enabling spend optimisation.
• Refactor & rebuild existing dashboards, design a new attribution framework from the ground up, and establish a robust ROI measurement model across our B2B buyer journey.
• Use SQL and dbt to model complex datasets (e. g. , ABM metrics, funnel velocity) and visualise insights for non‑technical stakeholders.
• Improve data quality – collaborate with stakeholders to ensure proper tracking instrumentation (Segment, Amplitude).

Project Lead (Leadership work)

• Facilitate the Business Analytics team’s agile rituals (sprint planning, stand‑ups, retrospectives) to keep the team focused.
• Serve as the “air traffic controller” for incoming requests from Finance, Sales, and Marketing, triaging and assigning workstreams.

What You Bring

• Senior analytics experience with expert‑level proficiency in SQL and dbt.
• Non‑negotiable B2B marketing analytics expertise – proven experience with ABM, understanding of lead vs. account differentiation, and strong ROI/ROAS metrics.
• Experience running agile processes (Scrum/Kanban) for technical teams, breaking large projects into shippable tasks.
• Strong communication skills – able to navigate a political environment and set boundaries with stakeholders.
• Familiarity with Python and tracking tools like Segment or Amplitude is a plus.

Why This Role Is a Good Fit for You

• You are a senior IC eager to try leadership without leaving code entirely.
• You thrive on fixing complex data environments and turning them into efficient, well‑structured systems.
• You value high autonomy, trust, and the opportunity to lead initiatives.

Who You’ll Be Working With And Reporting To

You will report to the Director of Data & Analytics, Lisa Bruns, and collaborate with the Business Analytics team, Marketing (Performance, Brand, Content), Rev
Ops, and Finance.

How You’ll Develop In This Role

• In your first months you will demonstrate leadership by organising the team’s workflow, paving the way for future Data Lead roles.
• Become the marketing data knowledge hub, driving answers to revenue‑related questions.
• Shape team culture by introducing lasting process improvements.

Salary & Location

• United Kingdom: £88, 100 – £98, 000
• Spain & Portugal: €91, 000 – €100, 500

The role can be based in Spain, Portugal or the UK. You must be physically based in one of these countries; we cannot sponsor visas for this role.

Benefits

• Your own Pleo card
• Lunch on us or a lunch allowance
• Comprehensive private healthcare (Vitality, Alan, Médis)
• 25 days of holiday plus public holidays
• Hybrid or remote working options
• Optional purchase of 5 additional holiday days via salary sacrifice
• Mynd
  Up mental‑health support
• Paid parental leave

Interview Process

• Intro call – 30 min with our Talent Partner
• Hiring Manager interview – 60 min with Lisa Bruns
• Case study – take‑home assignment to demonstrate analytical thinking and technical skills
• Technical interview – 60–90 min with peers, reviewing your case study (SQL, dbt)
• Final interview – 45–60 min with a senior leader to assess values alignment

Application

• Submit your application in English – the company's working language.
• Apply solely through our application system; external communications will not be considered.
• We welcome candidates from all backgrounds; diversity is core to our values.
• Your data are processed per GDPR requirements; see FAQs for details.

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