Senior Growth & Demand Generation Manager Lisboa

Senior Growth & Demand Generation Manager
Lisboa
Lisboa, Lisboa, Portugal

Senior Growth & Demand Generation Manager

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Senior Growth & Demand Generation Manager

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Role: Senior Growth and Demand Generation Manager

Salary: Competitive with benefits

Report to: Reports to Head of Marketing

Why This Role, and Why Now?

Mobilexpense is a
- scaling B2B Saa
S company transforming expense management across Europe. We’re looking for a hands-on growth leader who has already operated in the trenches of a B2B Saa
S
- up. You should be as comfortable setting
- level demand strategy as you are launching a new Linked
In campaign or rebuilding an ABM flow.

We’re scaling fast and need a strategic executor to drive our
- funnel demand gen initiatives. This role will be responsible for:

• Owning the demand generation engine across paid, organic, and Account Based Marketing
• Driving measurable, repeatable pipeline growth in collaboration with Sales and Product Marketing
• Optimising channel mix, budgets, and funnel performance through experimentation and data
• Connecting siloed motions into a cohesive buyer journey

What You’ll Do

• Manage the full media mix across Google Ads (Search, Performance Max), Linked
  In, You
  Tube, and emerging B2B channels
• Build
  - intent campaigns aligned with sales plays, ICP segments, and product use cases
• Own creative iteration, nurture flows, and
  - optimised landing pages

Account-Based Marketing (ABM)

• Define ICP tiers in partnership with Sales and Product Marketing
• Execute personalised ABM programs across digital channels using Hub
  Spot

Funnel Ownership & Attribution

• Monitor and optimise performance from
  -
  - funnel CAC to SQLs and pipeline contribution
• Implement and manage
  - touch attribution using GA4 and Hub
  Spot

AI-Powered Experimentation

• Integrate AI tools into your workflow for faster ideation and personalisation
• Build a culture of rapid experimentation to accelerate learning and growth

Analytics & Reporting

• Own dashboards and performance reporting in GA4, Looker Studio, and Hub
  Spot
• Present actionable insights, results, and future experiments to marketing leadership and
  - functional teams

Cross-Functional Collaboration

• Work closely with Sales, Content, Product Marketing, and Rev
  Ops to align on GTM goals
• Bring demand insights to QBRs and growth planning processes

Who You Are

• You’ve been in the trenches of a B2B Saa
  S
  - up: This is
  - negotiable. You understand the pace, complexity, and ambiguity of a scaling company
• You don’t separate strategy from execution: You love building the plan, and you love running it
• You own performance: You’ve managed
  - figure budgets and know how to connect spend to pipeline impact
• You’re ABM-proven: You’ve built or scaled
  - based motions, not just followed someone else’s playbook
• You speak the language of growth tools: Google Ads (incl. PMAX), Linked
  In Campaign Manager, GA4, Hub
  Spot (CRM + CMS), and GTM
• You’re AI-enabled: You actively use AI to move faster, work smarter, and generate better outcomes
• You work fast and thrive with autonomy: You don’t wait for permission. You build, launch, and optimise at speed
• You communicate with clarity: You turn results into stories that drive alignment, action, and investment

Why Join Mobilexpense?

We’re not a giant enterprise. We’re a growing B2B Saa
S
- up with 3, 000+ customers and big ambitions. Here, you’ll be empowered to build, test, and own your growth engine without red tape or layers of approvals.

• Work with a diverse, international team (27 nationalities, 47% female representation)
• Direct access to leadership, flat structure, high transparency
• Offices in Belgium, Netherlands, Germany, Sweden, Portugal, and Romania
• A clear mission: make life easier for finance teams, HR, and employees across Europe

Welcome to Mobilexpense where your skills drive progress and innovation.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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