Senior Marketing & Events Manager, DACH Lisboa

Overview

Join to apply for the Senior Marketing & Events Manager, DACH role at Cloudflare.

Location: Munich, Germany or Lisbon, Portugal.

About Cloudflare: Cloudflare is on a mission to help build a better Internet. The company runs one of the world’s largest networks that powers millions of websites and other Internet properties. Cloudflare protects and accelerates Internet applications without adding hardware, installing software, or changing a line of code. Cloudflare has been recognized for culture and innovation by Entrepreneur Magazine and Fast Company.

About the Role

Cloudflare is transforming enterprise IT and growing a large regional marketing team. We are looking for a Senior Marketing & Events Manager, EMEA to join our Events Center of Excellence. This role is ideal for someone who enjoys delivering exceptional events, thrives in
- paced collaboration, and is driven by data, creativity, and results. You will lead event strategy and execution across the DACH region (Germany, Austria, Switzerland) and support EMEA-wide channel events.

You will collaborate with Marketing, Sales, and Partner teams to deliver experiences that drive engagement, build pipeline, and support Cloudflare’s channel growth. This role reports to the Head of Field Marketing & Events, EMEA.

What You’ll Do

• Lead event execution in DACH: plan and deliver impactful events—trade shows, executive dinners, Cloudflare conferences, partner gatherings, and more—to drive pipeline and customer engagement across the region.
• Drive EMEA channel event strategy: collaborate with the Head of EMEA Events, Director of Partner Marketing, and DACH Field Marketing leads to shape and deliver strategic channel events aligned with partner ecosystem growth.
• Cross-functional collaboration: work closely with Sales, Product, Localization, and Marketing to align event strategy with business goals and deliver meaningful experiences.
• Vendor & Partner management: manage relationships with agencies, venues, and regional partners to ensure seamless execution and ROI.
• Campaign development & execution: create
  - related assets including landing pages, promotional content, and email campaigns; ensure strong
  - and
  - event strategies to drive lead conversion.
• Performance tracking & insights: measure, report, and optimize events using KPIs and ROI metrics, refining strategies for better outcomes.
• Support regional field marketing: partner with the DACH Field Marketing Manager to embed event initiatives within the broader EMEA marketing strategy.

Required Qualifications

• Fluent in English and German (mandatory).
• Based in Munich, Germany, or open to relocation.
• 8+ years of regional marketing experience, including support for field sales teams and channel partners.
• Background in cybersecurity or
  - growth Saa
  S is a strong advantage.

What You Bring

Professional Experience

• Deep expertise in event, channel, or field marketing with a proven track record of managing complex
  - market programs.
• Experience working closely with sales, BDRs, and partner ecosystems to align on business objectives.
• Experience operating across diverse EMEA teams and cultures.

Core Skills

• Exceptional project and time management;
  - oriented and highly organized.
• Excellent written and verbal communication with strong storytelling and promotional messaging.
• Collaborative communicator who can influence stakeholders across Sales, Marketing, and Partner teams.
• Strategic mindset with the ability to execute in a
  - paced, evolving environment.
• Strong analytical ability to use data to inform decisions and optimize performance.

Tech & Tools

• Proficiency in Google Workspace (G Suite).
• Experience with Salesforce, Marketo, Demandbase, or other martech platforms is a plus.

Bonus Points If You Have

• Expertise in marketing automation platforms like Salesforce, Marketo, or Demandbase.
• Strong copywriting and content creation skills for outreach and engagement.

What Makes Cloudflare Special

We are a highly ambitious technology company with a soul, focused on protecting the free and open Internet. Projects we support include:

• Project Galileo: supported journalism and civil society organizations to defend against censorship.
• Athenian Project: helped state and local governments protect information and ensure election reliability.
• 1. 1. 1. 1: public DNS resolver to improve Internet privacy and performance; Cloudflare does not store client IP addresses.

Sound like something you’d like to be part of? We’d love to hear from you!

This position may require access to information protected under U. S. export control laws. Offers may be conditioned on authorization to receive software or technology controlled under U. S. export laws without sponsorship.

EEO & Accessibility

Cloudflare is proud to be an equal opportunity employer. We are committed to equal employment opportunity for all people and value diversity and inclusiveness. All qualified applicants will be considered without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, or any other basis protected by law. We provide reasonable accommodations to qualified individuals with disabilities. If you require an accommodation, contact hr@cloudflare.com or mail at 101 Townsend St. San Francisco, CA 94107.

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