Senior Marketing Analytics Manager Lisboa

Senior Marketing Analytics Manager
Lisboa
Lisboa, Lisboa, Portugal

Overview

The Expleo Group Mar
Com team is looking for a Senior Manager Marketing Analytics for maternity cover (one year FTC). This role will serve as a vital link between our business objectives and the Mar
Com team by providing comprehensive analysis of Mar
Com performance.

The ideal candidate will play a key role in driving
- driven
- making processes, supporting marketing actions, optimizations, and providing valuable insights to enhance overall marketing performance. He/she will partner with key internal stakeholders and must be ROI driven. The role will also help align business objectives with technology requirements, contributing to the Mar
Tech architecture and growth plan.

Responsibilities

• Build and maintain the marketing data platform (Funnel), including data sources, data manipulations, and dashboards.
• Provide actionable insights to enhance marketing strategies and optimize budgets.
• Analyze marketing campaigns and customer data to assess their effectiveness and ROI.
• Work with teams across Mar
  Com to streamline data sources, analyze results, and outline their impact on business outcomes.
• Lead analytics thought leadership, including full funnel coordination, marketplace changes, and new ad technology.
• Collaborate with the CRM team to build the roadmap for marketing attribution needs.

Essential Skills

The ideal candidate will have a minimum of 5 years of experience in performance marketing and data analysis within a B2B sales or marketing environment.

Tools and Techniques:

• Strong analytical skills with proficiency in data analysis tools (e. g. , Power
  BI, Excel, SQL).
• Knowledge of CRM and Mar
  Tech platforms such as Salesforce, GA4, and paid channels like Linked
  In, as well as tracking tools like GTM.
• Experience with Funnel IO is a plus.
• Experience with advanced analytic and statistical techniques, including multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness.

Skills:

• Ability to translate data into strategic recommendations and business insights—an effective data storyteller.
• Excellent communication and presentation skills.
• Ability to work collaboratively in
  - functional teams.
• Self-motivated with a proactive approach, eager to learn new tools and systems independently.
• Growth mindset with a focus on continuous optimization of marketing performance.