Senior Marketing Research Manager (Consumer Insights) Lisboa

Senior Marketing Research Manager (Consumer Insights)
Lisboa
Lisboa, Lisboa, Portugal

Lisboa

EUR 45000 - 65000

At Flix, we offer a dynamic work environment with competitive pay, strong growth opportunities, and a
- driven approach to making travel more accessible, sustainable, and affordable.

We are looking for an experienced Senior Marketing Research Manager to join our Marketing Intelligence Team at Flix. In this role, you will lead research initiatives to evaluate brand and marketing effectiveness, while generating insights about customer behavior, market dynamics, and competitive positioning.

You will be responsible for measuring brand performance and providing the analytical foundation for strategic,
- driven business decisions. Your work will play a critical role in guiding our brand strategy and ensuring marketing efforts are aligned with business objectives.

In your
-
- day activities, you will use tools including: Excel, Power
Point, SQL, Power BI, online access panels, and more.

About the Role

• Plan and implement marketing research projects, mainly quantitative surveys via online access panels. (Note: UX research is not part of this role. ) You will connect with relevant service providers, follow up on data collection and analysis, and keep the research toolbox up to date.
• Collaborate with Flix teams working on Brand and other Marketing areas such as Commercial Steering, Country Launches, and more. Understand their priorities and challenges to develop tailored research programs. Translate business questions into research objectives and insights into actions.
• Lead and execute Brand Tracking and
  - hoc projects like ad
  - testing or exploring new product concepts. Organize
  -
  - face interviews through external providers across multiple markets.
• Work with external providers for fieldwork, own analysis and reporting, define questionnaire content, ensure survey quality, analyze response data, and create reports and presentations for stakeholders and management, deriving conclusions and recommendations.
• Identify suitable research methodologies and partners, balancing quality, budget, and timelines. Be thorough and pragmatic.
• Implement data cleaning and collaborate with analysts to update Power BI reports with survey data. Monitor research budgets.
• Collaborate with marketing attribution teams to integrate survey results into attribution models.

About You

• Minimum 5 years of experience in market research, with
  - on experience from research agencies or
  - side roles.
• Exceptional project management and organizational skills. Ability to handle multiple projects and stakeholders across markets, prioritizing effectively. Strong interest in research methodology and data quality.
• Excellent communication and stakeholder management skills. Able to explain methodology and results clearly and translate requirements into research specs.
• Experience with online access panels for data collection.
• Proficient in quantitative and qualitative data analysis, linking insights to recommendations.
• Skilled in data handling and reporting with Excel and Power BI. Capable of creating compelling Power
  Point presentations.
• Knowledge of R, Python, or similar tools is a plus.

We encourage applicants who believe they can contribute even if they don't meet all requirements to apply. We want to hear from you!

What We Offer

• Work from (M)Anywhere: Up to 60 days per year remote work, depending on role.
• Hybrid work model: Flexibility to balance office and remote work.
• Wellbeing support: Confidential counseling, courses, and stress management for you and family.
• Learning & Development: Language classes, training, and expert sessions.
• Mentoring Program: Connect with experienced colleagues to grow your career.

At Flix, teams work together to overcome challenges and foster creativity. We believe in ownership culture—empowering you to take initiative, make an impact, and shape your career.

If you're ready to grow and lead, Flix is the place for you!

Apply now

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