Senior Marketing Specialist – Growth Marketing Lisboa

Overview

Senior Marketing Specialist – Growth Marketing at Critical Software

Join to apply for the Senior Marketing Specialist – Growth Marketing role at Critical Software.

We are looking for a Senior Marketing Professional to join Critical Software as a Growth Marketing Specialist. As a Senior Growth Marketing Specialist you will play a key role in driving and implementing strategic initiatives to empower our sales and marketing teams and help us grow our business in one of our main Divisions. Working closely with the Global Marketing and Division Directors, you will take ownership of planning and execution of marketing campaigns and sales related initiatives, gathering market insights, and developing relationships that strengthen our brand presence and market penetration in the mentioned markets.

This role is ideal for someone looking to build on their existing experience in expanding a B2B tech services company in an international setting. We highly value firsthand experience living and working in America or in the American business culture.

Are you the dynamic Growth Marketing Specialist we are searching for?

What do we expect from you?

• Market Intelligence: Conduct research to gather insights into industry trends, competitor activities, and customer needs within the given markets.
• Market Growth Strategy Development: Work with sales teams to develop the marketing strategy for market verticals; create, implement, and ensure that all initiatives are executed effectively, and progress is tracked against established goals.
• Account-Based Marketing (ABM): Lead targeted ABM efforts by identifying and researching
  - value accounts in the given markets, assisting in the development and execution of
  - channel, personalized campaigns tailored to specific account needs and challenges. Track engagement metrics, report on campaign performance and implement changes to optimize strategies and enhance engagement with key accounts.
• Content Planning: Lead the content planning tailored to support
  - specific campaigns; Develop and adapt sales collateral, presentations, and marketing materials tailored for those industries.
• Lead Generation: Plan and execute
  - specific marketing campaigns, such as events, webinars, and other targeted initiatives, to generate and nurture leads.
• Lead Development: Work closely with the sales teams to identify, engage, and follow up on new leads and opportunities generated from field activities.
• Performance Tracking: Track and analyse the performance of current initiatives, gathering valuable insights to improve future planning.
• Partnership Management: Lead the relationship with external partners to develop
  - marketing initiatives, joint campaigns, and mutually beneficial programs that enhance lead generation and market presence, while maintaining strong, productive relationships with key stakeholders.

What makes you a good candidate for this role?

• 10+ years of experience in Marketing, Field Marketing, Sales Enablement or Business Development; More senior profiles will be considered. Experience in a context of B2B tech services (must-have).
• Firsthand experience living and working in America or in an American business culture – is highly valued.
• International experience (mandatory);
• Experience with Partnership Management.
• Strong leadership skills and ambition to grow professionally within the company and group;
• Languages: Native in English (must-have), knowledge of additional languages is also a plus.
• Education: Background in Business Management, Marketing or related field.
• Tech Stack: Proficiency in CRM systems, marketing automation tools, and analytics platforms. Experience with CRM Dynamics and Hubspot is a plus.
• Passion for Growth and Impact: Enthusiastic about driving growth through targeted marketing and sales initiatives, with a desire to make a tangible impact in expanding or client portfolio.
• Project Management: Strong project management skills with the ability to adapt global strategies to specific industry needs and manage multiple initiatives simultaneously.
• Communication: Strong interpersonal and communication skills, both written and verbal.
• Collaboration: Strong collaboration skills to work effectively with
  - functional and geographically dispersed teams.
• Adaptability: Comfortable working in a
  - paced, dynamic environment with a diverse team
• Proactivity: Self-starter with a
  - on approach and the ability to work independently.

What can you expect from us?

• A challenging environment where you can thrive, both personally and professionally
• A real possibility of impacting the lives of millions of people while working in the most critical industries
• The opportunity to make the difference while participating in social initiatives
• Work-life balance: flexible work policies designed to fit your life around your career at Critical
• Fringe Benefits and Wellbeing especially planned to support you and those who are important to you
• Modern and cozy offices that will make you feel just like home.

Critical Software is committed to equal opportunity and to providing reasonable accommodations during the recruitment process for candidates with disabilities or neurodevelopmental conditions. Please let us know if you need any adjustments in your recruitment process.

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Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

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