Senior Performance Marketing Specialist Lisboa

Senior Performance Marketing Specialist
Lisboa
Lisboa, Lisboa, Portugal

About Us

We are a performance marketing agency managing over $120M in annual media spend focused on lead generation for U. S. -based companies operating in the home improvement industry.

We are seeking a skilled Senior Performance Marketing Specialist with 5 years of deep experience, including programmatic, native, video, and social ad platforms.

Key Responsibilities

Client Launching & New Niche Testing:

• Launch new clients and test new niches in lead generation across Facebook, Google, and other ad networks.
• Strategically plan, execute, and optimize campaigns for new clients
• Ensure structured testing, performance measurement, and
  - driven
  - making.
• Identify and implement best practices for scaling successful campaigns while minimizing risks in new market tests.
  
  

Cross-Department Collaboration:

• Work closely with internal teams, including designers, sales, and the CRO department to align media buying strategies.
• Share insights and test findings to improve creative development, landing page performance, and lead conversion rates as well as quality.
• Collaborate with project managers to ensure campaign objectives are aligned with client expectations and business outcomes.
  
  

Innovation and Strategy Development:

• Be part of our Innovation Department, supporting the discovery and testing of new ad platforms, strategies, and tools
• Identify, test, and evaluate emerging platforms (e. g. , DV360, Search360, Roku, Stirista, Reddit, Rumble, Quora, X, Native DSPs. etc. ) to identify new lead generation opportunities
• Stay ahead of industry trends, platform changes, and competitor strategies to maintain a competitive edge.
  
  

Requirements:

Attributes we’re looking for:

• Highly dedicated,
  - motivated, and responsible
• Strong sense of accountability, attention to detail, and a creative mindset
• Excellent communication skills and a proactive collaborator
• Strong
  - solving and critical thinking abilities
• Adaptable and eager to learn in a
  - changing environment
• Demonstrates initiative and creativity
• Effective time and project management skills
• Comfortable using AI to increase efficiency, reduce time on manual tasks, and enhance
  - making in
  -
  - day media buying work
• Eager to contribute to the company's growth while continuously pursuing personal and professional development.
  
  

Requirements

• Minimum 5 years of media buying experience focused on lead generation
• Proven track record on Facebook Ads and Google Ads (Search, Display)
• Experience with at least 4 different ad platforms, preferably at least one from each category:
• Programmatic (e. g. DV360, Search360)
• Video (e. g. Roku, You
  Tube, Tik
  Tok)
• Social (e. g. , Reddit, X, Quora)
• Native (e. g, . Taboola, Outbrain)
• Experience running at least 4 different niches across different ad platforms
• At least 4 years of experience running ads in the US, with an understanding of cultural nuances to adapt campaigns for diverse audiences
• Proficiency in mastering marketing strategies and good knowledge of targeting and segmentation
• Creative thinking with a keen eye for detail and design
• Demonstrated experience using AI tools to enhance speed, accuracy, or creativity in media buying (e. g. , Chat
  GPT, Midjourney, Freepik, Ad
  Creative. ai, Perplexity, etc. ).
• Be prepared to show examples of how AI has helped you improve your workflow, performance, or scale
• Experience in working independently and collaboratively in a remote setting
• Strong analytical skills and
  - driven thinking
• Experience in people management is a big plus but not required
• Ability to build respectful and positive relationships with colleagues
• Excellent writing and communication skills in English
  
  

What we offer:

Flexible Remote Work.

Enjoy the freedom to work from any comfortable location within the CET time zone, allowing you to create your ideal work environment.

Work-Life balance:

Full-time employment with a flexible schedule to accommodate your personal needs

Generous paid vacation policy to ensure you have time to recharge

Emphasis on maintaining a healthy
- life balance

Comprehensive benefits:

Attractive benefits package to support your health and
- being

Performance-based bonus system to reward your contributions

Professional growth:

Collaborate with a highly skilled and professional team

Opportunities for continuous learning and career advancement

Unique work culture.

Join a diverse, international team that values innovation, collaboration, and mutual respect.

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