Senior Product Marketing Manager - Inky
Senior Product Marketing Manager - Inky at Kraken – a remote role focused on driving the go‑to‑market strategy for Kraken's Inky trading app. Join our mission to accelerate the global adoption of crypto and help bring financial freedom to all.
Location: Remote (UTC+2 to UTC-4).
Responsibilities
- Develop and lead the GTM strategy for Inky, driving awareness, acquisition, and retention for core trading products.
- Own the full end‑to‑end campaign management process across channels—email, social, influencer, display, ATL.
- Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention.
- Translate complex financial products into compelling value propositions that resonate with diverse audiences.
- Work closely with product managers, growth teams, design, analytics, and executive leadership to align marketing efforts with business objectives.
- Define, track, and report on key product KPIs, including awareness, feature adoption (n
MTU), and retention/LTV improvements. - Serve as the voice of the customer, championing insights to inform product roadmaps and marketing initiatives.
Qualifications
- 6+ years of experience in Product Marketing Management (PMM), preferably in fintech, trading (crypto, futures, options).
- Strong crypto expertise and passion, with deep understanding of market trends, user behavior, and regulatory landscape.
- Familiarity with building and maintaining successful influencer programs within crypto.
- Proven ability to drive growth strategies from end‑to‑end across product lifecycles.
- A data‑driven marketer, leveraging insights to optimize campaigns and improve performance.
- Creative storyteller who can craft compelling narratives that differentiate Kraken.
- Experience leading cross‑functional teams in fast‑paced environments.
- Strong communication and stakeholder management skills.
- Entrepreneurial mindset, comfortable operating in a high‑growth, dynamic setting.
Nice to have
- Prior experience driving 0‑1 and 1‑N product marketing strategies.
This job is accepting ongoing applications and there is no application deadline.
As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
We hire strictly based on merit and encourage applicants who do not fully meet the listed requirements to apply if they are passionate about crypto.
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