Senior Strategic Product Marketing Manager Lisboa

Senior Strategic Product Marketing Manager
Lisboa
Lisboa, Lisboa, Portugal

ZEISS is technology and innovation. Founded in Germany in 1846, we’re an internationally leading technology enterprise operating in the optics and optoelectronics industries generating more than 10. 8 billion Euros in revenue with around 46, 000 employees across 50 countries around the globe.

As a company wholly owned by a foundation, ZEISS is rooted in and committed to responsibility in all its activities. Therefore, 15% of revenue is currently invested in science and R&D. As the pioneer of scientific optics, we continue to challenge the limits of human imagination. With our passion for excellence we create value for our customers and inspire the world to see in new ways. We’re looking for a Senior Strategic Product Marketing Manager to join us in Lisbon, Portugal.

ZEISS has had a presence in Portugal since 2005 and employs over 300 staff at the sites in Lisbon, Setúbal and Porto. Carl Zeiss Vision Portugal is committed to innovation and quality in eyeglass lens manufacturing. In addition to these sites, there is also the Global HUB in Lisbon, which acts as an extension to the global departments for the Vision Care business.

Your Role

The Senior Strategic Product Marketing Manager for the Ophthalmic Lenses is responsible for developing and executing marketing strategies that drive the commercial success of existing & new spectacle lenses. This role involves deep collaboration with the Global Product Manager and various teams, including Country Commercial Marketing Teams, Global Marketing Operations and Global Brand Management, to ensure the product is effectively positioned and promoted across global markets. The Strategic Product Marketing Manager will steer/ oversee the overall portfolio, product value propositions, market trends and
-
- market campaigns to ensure a compelling & competitive product offer and
- market success.

The role of Senior Strategic Product Marketing Manager will involve:

• Lead the development and execution of global marketing strategies for the ophthalmic lenses portfolio, ensuring alignment with business goals and market trends.
• Collaborate closely with the Global Product Manager and
  - functional teams to define and enhance product value propositions.
• Oversee portfolio strategy and lifecycle management, ensuring competitiveness and relevance in the global marketplace.
• Analyze market data and consumer insights to identify growth opportunities and drive strategic
  - making.
• Drive
  -
  - market planning and campaign execution in collaboration with global and local marketing teams.
• Partner with Global Brand Management to ensure brand consistency and impactful messaging across all touchpoints.
• Support the creation of compelling marketing content, sales tools, and training materials to support local market success.
• Act as a key liaison with country commercial teams to ensure seamless product launches and campaign rollouts.
• Monitor and report on marketing performance, providing insights and recommendations for continuous improvement.
• Facilitate workshops, deliver
  - level presentations, and contribute to strategic planning sessions with clarity and influence.

Your Experience

As a Senior Strategic Product Marketing Manager you will have:

• Bachelor’s or Master’s degree in Marketing or related field
• Product marketing, digital marketing, or market research qualifications advantageous.
• >
  
  5 years work experienceof Product Marketing Management (preferably in eye care).
• Ideally practical experience in the optical industry or Product Management for Medical products
• Strategic Thinking:
  
  Ability to develop comprehensive marketing strategies aligned with market trends and organizational goals.
• Market Analysis Expertise:
  
  Strong analytical skills with the ability to interpret market data and trends.
• Cross-Functional Experience:
  
  Excellent communication and collaboration skills to work effectively with
  - functional teams.
• Project Management Skills:
  
  Experience in managing
  -
  - market strategies and integrated marketing campaigns.
• Commercial Acumen:
  
  Understanding of commercialization processes and
  -
  - market strategies.
• Financial Management:
  
  Familiarity with performance tracking and reporting tools to assess marketing effectiveness.
• Consumer-Centric Mindset:
  
  Focus on understanding consumer needs to serve needs & challenges.
• Customer-Centric Mindset:
  
  Focus on understanding B2B customer needs to serve needs & challenges.
• Adaptability and Resilience:
  
  Ability to thrive in dynamic environments and face challenges creatively.
• Collaborative Mindset:
  
  Strong
  - building skills to foster collaboration with stakeholders.
• Presentation preparation skills:
  
  Ability to make clear, attractive and compelling Power
  Point presentations
• Facilitation and Presentation Skills:
  
  Ability to run effective workshops and present initiatives to senior management.
• Language Proficiency:
  
  Very good verbal and written English skills;
  
  additional languages are a plus.
• Personal Attributes:
  
  High responsibility, reliability,
  - motivation, and willingness to travel as needed.

Our Benefits

• Competitive salary
• Flexible working hours (full-time or
  - time)
• Hybrid Working Options (2 days
  - site, 3 days remote for a full time contract)
• Opportunity for professional growth and development
• Exposure to diverse and dynamic work environment

Apply now to take the next step in joining ZEISS, where you can push technological boundaries, shape markets and contribute to the advancement of society.

Your ZEISS Recruiting Team:

Kate Campbell

_______________________________________________________________________________

Diversity is a part of ZEISS. We look forward to receiving your application regardless of gender, nationality, ethnic and social origin, religion, ideology, disability, age or sexual orientation and identity.