Social Media Specialist Lisboa

Social Media Specialist
Lisboa
Lisboa, Lisboa, Portugal

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XTB is a global company from the financial industry, focusing on online trading of financial instruments. We are the largest Fin
Tech in Poland and a leader in Central and Eastern Europe, and the range of our operations covers several countries, including Asia and South America. At XTB, we focus on the development of our employees, giving them opportunities to gain knowledge and skills in various fields, as well as offering a number of training and development programs. If you are looking for challenges and want to gain valuable experience in an international business environment, XTB is the right place for you.

We are a certified Great Place to Work company.

Job Description

About the role

We’re looking for a social media specialist who can confidently own brand channels — from planning content calendars and building engaging campaigns to analyzing results and recommending what to do next.

This role calls for creativity, initiative, and a focus on delivering measurable impact. We want someone who understands social media as a space to tell stories and build communities, who experiments with video formats and AI tools, and who’s excited to collaborate closely with our HQ, performance, PR, and design teams.

What you’ll do

• Independently plan and execute social media campaigns in line with brand voice and marketing objectives.
• Create engaging written content (posts, short storytelling formats) and collaborate on video production (reels, stories, Tik
  Tok, Shorts) using tools like Cap
  Cut, Premiere Rush, Canva, or Figma.
• Use social listening platforms (e. g. Brand24, Sprout) and content planning tools (Kontentino, Hootsuite Planner) to monitor conversations and generate insights for brand communication.
• Track and analyze campaign results (Meta Business Suite, Linked
  In Analytics, Google Analytics), prepare reports and recommendations for your team and HQ.
• Work closely with the performance team on basic paid campaigns (understanding targeting, KPIs, budgets).
• Propose and test new content formats (polls, quizzes, lives, influencer collabs) and explore using AI tools (Chat
  GPT, Jasper, Canva AI) to streamline everyday work.
• Collaborate with designers and UX teams in Figma — providing feedback and ensuring creative consistency across social content.

What we’re looking for

• Minimum 2 years of experience in social media marketing — either on the brand side or at an agency — independently planning and running organic campaigns (paid experience is a plus).
• Native-level Portuguese and intermediate English proficiency
• Strong communication skills, with the ability to clearly collaborate with managers, peers, and
  - functional teams (PR, Paid, CRM).
• You take ownership of your projects and make content and campaign decisions with confidence.
• You’re proactive, bringing new ideas to the table and recommending ways to optimize results.
• Confident use of social and marketing tools (Meta Suite, Linked
  In Analytics, Kontentino, Brand24).
• Comfortable navigating Figma — leaving comments, proposing tweaks, and ensuring alignment with brand guidelines.
• Skilled in creating and editing video content using Cap
  Cut, Premiere Rush, Da
  Vinci Resolve, Opus Clip or similar tools, with a good grasp of
  - form video trends.
• Familiar with leveraging AI for research,
  - draft writing, or quick data syntheses — and open to testing new tools in this space.
• Any interest or knowledge in investments and trading is a bonus, or at least the willingness to learn the basics quickly.

We offer

• Hybrid work model – 3 days in the office, 2 days from home
• Very interesting and creative work with the possibility of developing personal and professional skills within marketing
• Work in a pleasant, young and dynamic team where everyone gets along well
• Education and participation in training courses in the field of marketing and financial markets
• Gaining experience and a stable background in an international brokerage company
• A wide range of corporate benefits - food allowance, health insurance and up to 25 days of vacation

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

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