Social Media Strategist

Social Media Strategist
Braga
Guimaraes, Braga, Portugal

About Minga London

Minga London is a fashion brand that doesn't compromise on creativity. We got our start selling
- dyed tees in a local market, and today, we create bold clothing for
- spirited individuals. With over 800k followers on Instagram, we've built a community that values
- expression and individuality.

At Minga, we bring love, care, and authenticity into everything we do, from our
- house designs to the manufacturing process. Our clothing is made to last—not just for a season, but for years. We ship worldwide via and you can also find us at ASOS, H&M, Urban Outfitters, Dolls Kill, and more.

Role Overview

We're looking for a highly creative and strategic Social Media Manager to own, execute, and grow Minga London's presence across all digital platforms. This role is not just about posting content, it's about storytelling,
- building, and shaping the brand's voice to keep it fresh, engaging, and unmistakably Minga.

If you are passionate about trends, pop culture, and creating viral content, thrive in a
- paced creative environment, and know how to balance strategy with bold execution, this role is for you.

Key Responsibilities:

Brand Visibility & Community Engagement

• Make the brand stand out by keeping it desirable, bold, and relevant across all social media channels.
• Execute daily posting and engagement strategies across Instagram, Tik
  Tok, Pinterest, You
  Tube, and Red Book.
• Lead community engagement by fostering meaningful interactions and conversations.

Content Strategy & Creation

• Plan content needs and generate creative content ideas that resonate with Minga's audience.
• Identify and leverage viral content trends, including video styles, trending audios, and formats.
• Organize and plan social shoots to ensure
  - quality,
  - brand content.
• Develop and maintain Minga's social media calendar, aligning content with launches, campaigns, and key dates.
• Ensure all content reflects Minga's tone, identity, and brand consistency.

Performance Tracking & Optimization

• Monitor key metrics to track performance and continuously optimize content.
• Experiment with new formats and content styles to refine and improve engagement.
• Analyze data and track what works, making
  - time improvements to maximize reach and impact.

Trend & Competitor Analysis

• Monitor competitors, emerging brands, and cultural shifts to ensure Minga stays ahead of the curve.
• Stay up to date with social media trends, best practices, and platform updates to maintain relevance.

Paid & Influencer Marketing Support

• Oversee social ads and ensure content aligns with ad strategies.
• Collaborate with influencers, creators, and brand ambassadors to amplify reach and engagement.

Requirements

• +3 years of experience managing social media and creating content for a brand.
• Proven track record of building social media engagement and growing online communities.
• Strong understanding of content strategy, audience engagement, and brand voice.
• Experience with video filming and editing, using tools such as Adobe Premiere Pro or Final Cut Pro.
• Familiarity with graphic design tools like Adobe Creative Suite (Photoshop, Illustrator).
• Excellent writing and communication skills, with the ability to create engaging and
  - brand content.
• Ability to analyze performance data and apply insights to optimize strategy.

Personal Traits

• Passionate about social media, trends, and emerging platforms.
• Creative, communicativec, innovative, and full of fresh ideas.
• Highly organized,
  - oriented, and able to manage multiple tasks simultaneously.
• Proactive
  - solver who thrives in a
  - paced environment.
• Team player with strong collaboration skills, but also able to work independently.

Benefits

• 50% employee discount on all Minga London products.
• Hybrid working (2 days remote).
• Social team events and professional growth opportunities.
• Access to benefits programs, including health insurance, flexible time off, and employee wellness initiatives.