Sr. Mgr, Field Sales Modern Trade

Sr. Mgr, Field Sales Modern Trade – Coca-Cola Europacific Partners

Mission: As the Field Sales Manager for Off Trade, you will lead a team of sales representatives and external merchandising services, focused on delivering best‑in‑class execution across retail outlets. Your mission is to drive visibility, availability, and promotional compliance of the brand portfolio in the off‑trade channel.

Key Responsibilities

• Manage, coach, and develop a team of Field Sales Representatives to achieve execution excellence;
• Definition and implementation of standards for external provider execution
  - store;
• Ensure implementation of promotional plans, merchandising standards, and point‑of‑sale materials;
• Build strong relationships with retail partners to secure optimal shelf space and in‑store visibility;
• Monitor and report on field performance, compliance, and competitor activity;
• Collaborate with commercial development (trade marketing) and commercial teams to align field execution with strategic goals;
• Conduct regular store visits to audit execution and support team development;
• Drive a culture of accountability, performance, and continuous improvement;

Experience preferred

• Bachelor's degree in marketing, business or similar;
• Previous experience in field sales management within FMCG or retail sectors will be a plus;
• Field reporting tools;
• Solid experience with MS Office: MS Word, Excel, Power
  Point and Outlook;
• Strong understanding of off‑trade dynamics and retail execution principles;
• Excellent leadership, coaching, and interpersonal skills;
• Analytical mindset with the ability to interpret execution data and KPIs;
• Excellent listening, negotiation and presentation abilities;
• Good time‑management skills with a problem‑solving attitude;
• Knowledge of customer relationship management;
• Valid driver’s license and willingness to travel extensively;
• Good communication skills, adapting style and behavior to different stakeholders;
• Be open to new ideas and perspectives to work effectively cross‑departments;
• Intermediate level English & Spanish (B2)

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Management and Manufacturing

Industries

Manufacturing