Sr. Mgr, Field Sales Modern Trade

Senior Manager Field Sales Modern Trade

Mission:

As the Field Sales Manager for Off Trade, you will lead a team of sales representatives and external merchandising services, focused on delivering
-
- class execution across retail outlets. Your mission is to drive visibility, availability, and promotional compliance of the brand portfolio in the off‑trade channel.

Key Responsibilities

• Manage, coach, and develop a team of Field Sales Representatives to achieve execution excellence
• Define and implement standards for external provider execution in‑store
• Ensure implementation of promotional plans, merchandising standards, and point‑of‑sale materials
• Build strong relationships with retail partners to secure optimal shelf space and in‑store visibility
• Monitor and report on field performance, compliance, and competitor activity
• Collaborate with commercial development (trade marketing) and commercial teams to align field execution with strategic goals
• Conduct regular store visits to audit execution and support team development
• Drive a culture of accountability, performance, and continuous improvement

Experience preferred

• Bachelor's degree in marketing, business or similar
• Previous experience in field sales management within FMCG or retail sectors will be a plus
• Field reporting tools
• Solid experience with MS Office: MS Word, Excel, Power
  Point and Outlook
• Strong understanding of off‑trade dynamics and retail execution principles
• Excellent leadership, coaching, and interpersonal skills
• Analytical mindset with the ability to interpret execution data and KPIs
• Excellent listening, negotiation, and presentation abilities
• Good time‑management skills with a problem‑solving attitude
• Knowledge of customer relationship management
• Valid driver’s license and willingness to travel extensively
• Good communication skills, adapting style and behavior to different stakeholders
• Be open to new ideas and perspectives to work effectively cross‑departments
• Intermediate level English & Spanish (B2)