Sr. Website Data Analyst

Overview

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About Cloudflare

At Cloudflare, we are on a mission to help build a better Internet. The company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

Available Locations: Mexico City or Lisbon.

About the Role

The Web Strategy team is the digital front door to Cloudflare. We are looking for a curious,
- motivated superstar to be the analytical engine that fuels our most critical website initiatives. This is not a typical analyst role. We are seeking a unique blend of web analyst and data scientist — a true artisan of data who can go beyond simple reporting. You will be a strategic partner, diving deep into complex datasets, stitching together disparate sources, and surfacing the "why" behind the "what. " Your insights will inform our roadmap for
- moving personalization and experimentation, helping us understand user journeys, identify friction points, and uncover hidden opportunities. If you are passionate about transforming raw data into compelling stories and actionable strategies, we want to hear from you.

Key Responsibilities

• Lead
  - dive analysis: serve as the subject matter expert for web analytics, conducting
  - depth analyses of user behavior, conversion funnels, and content engagement across global web properties
• Stitch & synthesize data: query, extract, and blend large datasets from multiple sources including our web analytics platform, BI database, CRM, and marketing automation platforms
• Develop actionable insights: go beyond dashboards to deliver rich insights on user journeys, segmentation, friction points, trends, and projections
• Build compelling visualizations: design, develop, and maintain dashboards and reports in Tableau, Looker Studio, Adobe Analytics, and similar tools for executives and marketing teams
• Fuel experimentation & personalization: partner with A/B testing and personalization teams to formulate hypotheses, design measurement frameworks, and conduct
  - test analysis
• Apply AI: evaluate internal AI tools and capabilities to increase velocity and quality of insights
• Model & forecast: develop and run statistical models to forecast web metrics and predict user behavior, identifying key drivers of success
• Champion
  - driven culture: act as a consultant for data literacy within the marketing organization and share insights to help stakeholders ask the right questions

Experience

• 8+ years in a large B2B, D2C, Saa
  S, or enterprise cloud company
• 5+ years in a data analytics role, preferably within marketing, web analytics, or product analytics
• Hands-on experience with at least one enterprise web analytics platform (e. g. , Adobe Analytics, Google Analytics 4) in a
  - traffic environment
• Experience with A/B/n testing methodologies and statistical significance
• Experience with data warehouses like Big
  Query, Snowflake or similar
• Proficiency in SQL for querying complex,
  - scale datasets
• Knowledge of statistical programming languages such as Python or R is a plus
• Familiarity with CRM (e. g. , Salesforce) and Marketing Automation (e. g. , Marketo) data for a
  - funnel view
• Proven expertise in creating impactful dashboards and data visualizations using tools like Tableau, Looker Studio
• Exceptional communication and storytelling skills, translating analytical findings into actionable recommendations
• Bachelor’s degree in a quantitative field or equivalent practical experience

What Makes Cloudflare Special

We’re not just a highly ambitious,
- scale technology company. We’re a highly ambitious,
- scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Cloudflare is proud to be an equal opportunity employer. We provide reasonable accommodations to qualified individuals with disabilities. All qualified applicants will be considered for employment without regard to race, color, religion, sex, gender identity, or any other protected status. If you require a reasonable accommodation to apply, please contact us at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.

Sound like something you’d like to be a part of? We’d love to hear from you!

Cloudflare provides equal opportunity employment, and referrals increase your chances of interviewing at Cloudflare. This position may require access to information protected under U. S. export control laws; offers may be conditioned on authorization to receive software or technology controlled under these laws without sponsorship for an export license.