Strategic AI Builder – Tools, Brand & Automation Lisboa

Strategic AI Builder – Tools, Brand & Automation
Lisboa
Lisboa, Lisboa, Portugal

GMA Creative Firm - Certified B Corp

Remote (from anywhere) or Hybrid (based in Portugal)

About the role:

At GMA Creative Firm — Portuguese advertising agency B Corp-certified — we believe AI isn’t just a tool for productivity. It’s a force to expand identity, reinforce ethics and build meaning.

We’re hiring a Strategic AI Builder — someone who builds, tests and thinks. You’ll help us create systems, tools and prototypes that amplify how brands express themselves and how teams work with purpose.

This is a
- creative role for someone who understands communication — but knows how to bring it to life using AI and smart tools.

What you’ll do:

• Build internal tools and prototypes using Make, Notion, Webflow, Zapier, Airtable, Framer or Retool
• Apply AI tools (GPTs, Claude, Midjourney, Runway, Eleven
  Labs. . . ) to real creative workflows
• Design and document AI-supported systems for brand storytelling, pitch decks, naming, tone assistants, etc.
• Explore and document useful applications of
  - tuned or lightweight models (e. g. SLMs) for internal and client use
• Automate repetitive or
  - impact processes without compromising human creativity
• Curate and test new AI tools — and organise knowledge to make the team smarter
• Explore the impact of Search Generative Experience (SGE) and help us stay discoverable in AI-first environments

Who you are:

• A creative technologist or builder who turns ambiguity into working systems
• Fluent with at least 3 of the following: Notion, Webflow, Zapier, Airtable, Retool, Framer
• Able to connect AI to real business and communication challenges
• You know when AI adds value — and when to say “this should stay human”
• Organised enough to build things others in the team can understand and improve
• Curious about branding, ethics, design systems, and how identity translates into prompts, interfaces and outputs
• Aware of the shift from LLMs to more sustainable and controllable SLMs, and what that means for brand, privacy and agility

Why join us:

We use communication as a tool for impact. As a B Corp, we align business and creativity to help brands grow with clarity, relevance and responsibility. We’re building the next generation of brand thinking — and we want someone who helps us shape it.

To apply:

Send us your intro and portfolio — or just something you've built, it doesn’t have to be polished, just real, to

We’re not in a rush — we’re looking for the right mind.