User Acquisition Specialist Lisboa

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Miniclip is looking for a User Acquisition Specialist to join our Marketing team in our Lisbon (PT) Office.

Job Description

• Managing the full UA process for a mobile game: planning and execution of user acquisition campaigns
• Oversee acquisition marketing campaigns across multiple mobile channels
• Produce comprehensive UA reporting, analyse ROI and identify new opportunities to support key titles
• Experiment and analyse campaigns for existing and upcoming games
• Running multiple marketing tests and present results to stakeholders with concrete recommendations
• Use
  - driven insights to enhance performance through
  - publisher optimisation, customised targeting and segmentation
• Develop briefings for new ad creatives and oversee the production of marketing material
• Manage business relationships with
  -
  - day communication and reporting

Qualifications

• Minimum 6 months of experience in paid digital marketing or media buying required
• Knowledge of marketing channels such as Facebook, Tik
  Tok, Google Ads, App
  Lovin, Unity
• Experience with tracking tools like Appsflyer for mobile ad campaigns is a significant advantage
• Having prior exposure to a soft launch will greatly benefit the candidate
• Excellent communication skills, both written and verbal in English

About Miniclip

Miniclip is a global leader in games and one of the world's biggest developers and publishers of mobile games, with a mission of unleashing the gamer in everyone. It distributes highly engaging games to a global audience of over 450 million monthly and 70 million daily active users across mobile, PC, console, social, and online platforms. Operating in 15 countries, Miniclip develops and launches games in multiple categories across its 22 studios.

Meta

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Business Development and Sales
• Industry: Entertainment Providers

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