Web Analytics Expert Porto

Web Analytics Expert
Porto
Porto, Porto District, Portugal

Randstad Digital is at the forefront of transforming the digital landscape, committed to delivering exceptional outcomes for our clients' businesses and their customers. With over 25, 000 engineers and digital experts worldwide, we specialize in accelerating digital enablement across various industries. Join us and be part of a
- first organization.

We’re looking for an experienced Web Analytics Expert to join an exciting digital project with a
- profile European focus. You’ll play a key role in delivering
- driven insights that inform strategic decisions, boost engagement, and optimise digital performance across multiple platforms.

Please note that this is a fully remote position, but candidates must be based in Portugal. Applications from outside of Portugal will not be considered.

Key Responsibilities:

Track and analyse user behaviour across websites and digital channels

Define and monitor performance KPIs and metrics

Evaluate campaign effectiveness and suggest improvements

Deliver clear, actionable insights from complex datasets

Collaborate closely with Marketing, UX, and Product teams

Produce regular dashboards and performance reports

Support A/B testing and conversion optimisation initiatives

Align analytics with overall digital strategy

What You Bring:

5+ years of experience in web analytics or digital performance roles

Expertise in tools like GA4, Matomo, Adobe Analytics, Tag Manager, Hotjar

Strong grasp of engagement metrics, conversion funnels, and attribution models

Clear communicator with the ability to present insights to
- technical stakeholders

English at B2 level or higher (CEFR)