Web Designer Lisboa

Web Designer
Lisboa
Lisboa, Lisboa, Portugal

Position Overview
We are seeking a highly experienced and versatile landing page designer to join our team on a
contract basis. The ideal candidate will have extensive experience designing
- converting
landing pages, digital ads, and websites for both B2B and B2C markets across multiple
industries. This role requires a strategic design mindset with proven expertise in conversion rate
optimization (CRO) and the ability to create compelling visual experiences that drive results.
Key Responsibilities
Design & Visual Development
Design and optimize landing pages and digital ads for maximum conversion rates
Create visually compelling designs that align with brand guidelines while driving user engagement
Develop wireframes, mockups, and prototypes using Figma
Design responsive layouts that work seamlessly across desktop, tablet, and mobile devices
Collaborate with stakeholders to translate business objectives into effective design solutions
Conversion Rate Optimization
Apply CRO principles and best practices to all design work
Conduct design analysis and recommend improvements based on user behavior and testing results
Design A/B test variations for landing pages and advertisements
Optimize user experience flows to maximize conversion funnels
Stay current with CRO trends, tools, and methodologies
Cross-Industry Expertise
Adapt design approach and aesthetic to suit different industries and target audiences
Understand unique design requirements and user expectations across B2B and B2C segments
Create designs that resonate with diverse demographics and business contexts
Maintain design consistency while customizing for specific market needs
Required Qualifications
Experience & Skills
5+ years of professional web design experience with a strong portfolio demonstrating landing page and website design
Extensive experience designing for both B2B and B2C audiences across multiple industries
Proven track record of designing
- converting landing pages and advertisements
Deep understanding of conversion rate optimization principles and best practices
Expert-level proficiency in Figma for design creation, collaboration, and handoff
Strong understanding of user experience (UX) principles and user interface (UI) design
Knowledge of responsive design principles and
- first design approach
Experience with design systems and maintaining brand consistency across projects
Design Expertise
Exceptional visual design skills with strong attention to detail
Understanding of typography, color theory, and layout principles
Ability to create designs that balance aesthetic appeal with functional performance
Experience designing for various digital advertising platforms
Knowledge of web accessibility standards and best practices
Professional Skills
Fluent in English
Ability to receive and incorporate feedback effectively
Strong project management skills and ability to meet tight deadlines
Experience working in
- paced, collaborative environments
Self-motivated with ability to work independently as a contractor
Preferred Qualifications (Nice to Have)
Basic HTML and CSS knowledge for better
-
- development handoff
Motion design skills and experience with animation tools
Experience with additional design tools (Adobe Creative Suite, Sketch, etc. )
Knowledge of analytics tools and
- driven design decisions
Familiarity with marketing automation platforms and CRM systems
Previous agency or consultancy experience
Portfolio Requirements
Candidates must submit a portfolio demonstrating:
Landing page designs with clear conversion goals and results where available
Website designs for both B2B and B2C clients
Ad designs across various formats and platforms
Examples of work across different industries
Before/after examples of CRO improvements (if available)
Mobile and responsive design examples