Digital Marketing & Sales Assistant - Lisboa

Digital Marketing & Sales Assistant
Lisboa
Lisboa, Lisboa, Portugal

Join to apply for the Digital Marketing & Sales Assistant role at Michael Page.

About Our Client

An investment management firm based in Portugal, specializing in providing access to residency opportunities through the Golden Visa program by offering regulated funds and structured investment solutions.

Job Description

Marketing & Branding

Integrate into the Marketing team, actively contributing to overall marketing strategy, execution, and performance analysis.
Support the development and execution of digital marketing initiatives, ensuring consistency with brand positioning and investment value proposition.
Ensure alignment between marketing and sales efforts, collaborating closely with the Development team to optimize engagement and conversions.

Digital Marketing & Social Media

Develop, expand, and manage the company's presence on social media, optimizing for both B2B and B2C engagement.
Collaborate with the marketing team to strategize, implement, and monitor digital campaigns across multiple channels, ensuring alignment with branding and business development goals.
Leverage organic content and paid advertising on Linked
In and other digital platforms to increase reach, engagement, and lead generation.
Monitor key metrics and analytics to continuously optimize digital strategies and campaign performance.
Assist in newsletter creation and implementation, targeted communication, and automated flows.

Sales & Lead Generation

Implement social selling strategies to identify, qualify, and engage potential investors through Linked
In and other digital platforms.
Collaborate with Development & Sales to qualify inbound leads and ensure seamless
- ups to maximize conversion rates.
Conduct direct outreach and engagement with prospective investors, partners, and clients, nurturing relationships through personalized communication.
Support CRM data management, tracking interactions and optimizing the sales funnel.

Performance & Strategy

Continuously analyze campaign effectiveness and provide actionable insights to improve engagement, lead conversion, and overall marketing ROI.
Stay updated on industry trends, competitor strategies, and emerging digital marketing tools to maintain a competitive edge.
Collaborate with internal teams to ensure cohesive messaging across all marketing and sales touchpoints.

The Successful Applicant

3+ years of experience in digital marketing, marketing & comms. or sales support, ideally within real estate and hospitality.
Fluency in English (written and spoken) is mandatory. Additional languages are a plus.
Excellent organization and administrative skills.
Proven expertise in Linked
In marketing and social selling tools (e. g. , Linked
In Sales Navigator, In
Mail campaigns).
Strong understanding of lead generation strategies, CRM platforms, and digital analytics tools (Google Analytics, Linked
In Insights, META etc. ).
Experience in paid social advertising, particularly Linked
In Ads and Instagram Ads.
Highly
- driven, with a strong ability to work towards KPIs and lead conversion targets.
Excellent communication and interpersonal skills, with the ability to build and nurture client relationships.
A proactive, analytical, and
- oriented mindset, always looking for new ways to optimize performance.